Coca-Cola with Coffee is set to make its anticipated U.S. debut on January 25th. This innovative product infuses the beloved Coca-Cola taste with Brazilian coffee, creating a unique “refreshment coffee” that sips like a coke and finishes like a coffee. Available in three flavors—Dark Blend, Vanilla, and Caramel—for the regular version and Dark Blend and Vanilla for the zero-sugar version, this beverage offers a fresh twist to daily routines. Over 50% of Coca-Cola and coffee consumers regularly enjoy both drinks, thereby making this new product a promising blend of the two. To celebrate the launch, Coca-Cola is partnering with Walmart and DroneUp to provide drone delivery of Coca-Cola with Coffee to select consumers in Coffee County, Georgia. Preliminary consumer testing revealed that over 80% of consumers who tried the product intended to buy it in the future.

Introduction

The wait is over: Coca-Cola® with Coffee will officially make its buzzed-about U.S. debut on Jan. 25. The breakthrough innovation creates the new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” – giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine.

Product Details

Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar bring together a great Coca-Cola taste infused with Brazilian coffee. Coca-Cola with Coffee is available nationwide in three signature flavors – Dark Blend, Vanilla and Caramel – and its zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69 mg of caffeine per 12-oz. can. They will be available in the ready-to-drink (RTD) coffee aisle.

Innovation and Consumer Insights

More than 50% of Coca-Cola drinkers and coffee loyalists enjoy both beverages on a regular basis. “Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” Strickland added. “Now, you don’t need to leave Coca-Cola to get your coffee fix.” As the brand team continued to learn from consumers, zero sugar was identified as an innovation opportunity. The team worked with R&D to create Coca-Cola with Coffee Zero Sugar – Dark Blend and Coca-Cola with Coffee Zero Sugar – Vanilla.

Partnership and Launch Details

Coca-Cola is teaming up with Walmart and DroneUp, a nationwide drone services provider, to bring Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar to the “buzzworthy” community of Coffee County, Ga. On Jan. 25, select consumers who live in a single-family residence within a one-mile radius of the Walmart Supercenter in Coffee County can opt-in to have Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar delivered safely via drone delivery. Starting Jan. 25, consumers can also receive a free can of Coca-Cola with Coffee, using the Ibotta app, at Walmart stores across the country.

Consumer Feedback and Marketing Campaign

Research shows that consumers are more open to trying new category-crossing drinks like Coca-Cola with Coffee, which push Coca-Cola into uncharted territory while staying true to its core values. In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola with Coffee said they would buy it. Retail customers are equally excited to stock the new offering. The launch will be supported by a fully integrated marketing campaign, including digital/social, outdoor, radio and TV advertising. A mix of digital and traditional sampling will drive trial.

For additional information and where to purchase, visit www.Coke.com/Coffee.

Question & Answer

What is Coca-Cola with Coffee and when will it debut in the U.S.?

Coca-Cola with Coffee is a new product that combines the taste of Coca-Cola with Brazilian coffee. It is set to debut in the U.S. on January 25th.

What flavors will be available for Coca-Cola with Coffee?

Coca-Cola with Coffee will be available in three flavors for the regular version – Dark Blend, Vanilla, and Caramel. The zero-sugar version will come in Dark Blend and Vanilla flavors.

How much caffeine does Coca-Cola with Coffee contain?

Each 12-oz. can of Coca-Cola with Coffee contains 69 mg of caffeine.

Which partners is Coca-Cola working with for the launch of Coca-Cola with Coffee?

Coca-Cola is partnering with Walmart and DroneUp to provide drone delivery of Coca-Cola with Coffee to select consumers in Coffee County, Georgia.

What was the consumer feedback on Coca-Cola with Coffee during preliminary testing?

Over 80% of consumers who tried Coca-Cola with Coffee expressed their intention to buy it in the future, showing a positive response to the new product.