From: accountingweb By: Bryce Sanders

Now more than ever, many small business owners are faced with challenges that may seem impossible to overcome. Whether it’s keeping customers whose shopping habits have changed or how to prepare for increased regulations, your business-owning clients have a lot to consider. Luckily, as an accountant, you can help them find solutions to keep their small businesses thriving.

Whether they’re running a remote startup or a brick-and-mortar company, many small business owners share the same concerns. No one likes uncertainty. Many feel that one crisis brings another, but with crisis comes opportunity. As their accountant, you are in a position to help. Why? Because sometimes you understand your client’s business even better than they do.

Seven Reasons Business Owners Lose Sleep

There are many types of businesses. Your clients might be big or small. They might be in the retail, manufacturing or service sector. Everyone might not be harboring all seven worries, but one or two will likely hit home.

1. Will I be able to bring my business back to where it was before the pandemic?

Industries were affected differently. Some adapted early. Others profited. There are lessons to be learned.

The real question: If customers bring in the revenue, how will I get my customers back? Your client base is your greatest asset. Because of the pandemic, they have gotten used to not shopping at your business. Many are buying online or getting home delivery.

Strategies to discuss: There are many possible solutions. Start by building a database of your clientele with contact information. Assume you will need to reach out through multiple channels including social media, email, text, surface mail, online marketing and conventional advertising. Use these channels to engage with previous clients. Let them know you are open for business, and give them an incentive to return. This could be a loyal-customer discount or free food at your store. Emphasize that you are observing all the recommended pandemic protocols.