After a challenging pandemic summer, Cure Coffeehouse is set to proceed with its expansion plans. The Cure Coffeehouse expansion includes opening a new shop on the Peninsula. The business, founded by high school friends Shelton and Mike Aston, first opened in Norfolk in 2011 and expanded to Smithfield in 2017. Now, with their existing locations back on track, the duo plan to expand further into Olde Towne Portsmouth and Newport News in the coming quarters. Despite the pandemic-related supply chain and labor issues that previously halted growth, they remain optimistic about potential expansion, even considering the prospect of one day reaching Charlottesville.

Expansion Plans

From INSIDE BUSINESS By

Now that a trying pandemic summer is in its rearview

NEWPORT NEWS — Now that a trying pandemic summer is in its rearview, Cure Coffeehouse plans to greenlight its expansion plans, including with a shop on the Peninsula.

Business Growth

Shelton and Mike Aston, friends since high school in Smithfield, opened Cure’s first location at 503 Botetourt St. in Norfolk in 2011 followed by a second location at 113 N. Church St. in Smithfield in 2017. With those two locations back on their feet, Shelton said he and his business partner are returning their focus to plans for Olde Towne Portsmouth and Newport News in the coming couple of quarters.

Challenges and Growth

Pandemic challenges with the supply chain and labor, experienced by most of the restaurant industry, had put the growth plans on hold.

Future Plans

Citing “the relentless optimism of entrepreneurs,” Shelton said the partners will see how much of the growth vision they can pull together for even more locations, including as far as Charlottesville one day.

Community Support

Shelton is thankful not only for the customers but also for the workers who have waded through the business’s difficult times.

Question & Answer

1. When was Cure Coffeehouse founded and where are its current locations?

Cure Coffeehouse was founded in 2011 by high school friends Shelton and Mike Aston. Its current locations are in Norfolk and Smithfield.

2. What are Cure Coffeehouse’s expansion plans?

Cure Coffeehouse plans to expand further into Olde Towne Portsmouth and Newport News in the coming quarters, with potential future expansion to Charlottesville.

3. What challenges did Cure Coffeehouse face during the pandemic?

Cure Coffeehouse faced pandemic-related challenges with the supply chain and labor, which halted their growth plans temporarily.