Selden Market in Downtown Norfolk is set to welcome a host of new tenants this spring, offering an exciting variety of goods and services. The market, which is operated by Downtown Norfolk Council, serves as a retail incubator for Norfolk Selden Market startups, providing low rent and low-risk options for new businesses. The new lineup includes five storefront startups and a small-scale manufacturer, ranging from a gourmet milkshake and dessert shop to a Parisian cafe, a Caribbean fusion restaurant and a veteran-owned coffee roasting company. The market will also host several pop-up shops, adding to the local flavor and authenticity of the Norfolk shopping experience.

New Tenants at Selden Market

From INSIDE BUSINESS By Sandra J. Pennecke

Norfolk Selden Market New Fashion Milkshakes Startup Alt text: "Norfolk Selden Market startup fashion milkshakes"

Selden Market in Downtown Norfolk will welcome six new tenants this spring. (Courtesy / Handout)

Introduction to Selden Market

Norfolk — Take a stroll through Selden Market this spring and you’ll see a host of new tenants that have set up shop.

Operated by Downtown Norfolk Council, Selden Market is a retail incubator that offers low rent and low-risk options to rotating startups.

Spring Tenant Lineup

After an overwhelming response to its call for applications in December, the market will welcome five startup storefronts and a small-scale manufacturer.

Three new businesses will arrive in April: Bleubeing Studios, a lifestyle brand featuring ready-to-wear fashion and accessories; Shake It Up, a gourmet milkshake and dessert shop; and Springfield Bespoke Frames, creator of handmade custom frames.

In May, Cocojam, a Caribbean fusion restaurant will join the mix.

Café Genevieive, a Parisian cafe showcasing French macarons and artisan beverages; and Rich Port Coffee, a veteran-owned wholesale coffee roasting company will move into Selden Market in June.

Pop-Up Shops and Market Director’s Statement

Several pop-up shops, including The Hemp Barkery selling canine treats; Aubrena Bakes selling vegan-friendly baked goods; Ephe & Esther selling organic plant-based beauty products; and Bella’s Creations selling handmade clay jewelry and home items, will also be visible in the market this spring.

Selden Market director, Careyann Weinberg, said in a news release that the quality of proposals forced them to make difficult decisions and waitlist several businesses.

“The new tenants will complement our current shops and ensure Selden continues to bring Downtown Norfolk a big dose of local flavor and authenticity brought to you by, and representing, the people that call Norfolk home,” Weinberg said.

Sandra J. Pennecke, 757-652-5836, sandra.pennecke@insidebiz.com

Question & Answer

What is Selden Market in Downtown Norfolk known for?

Selden Market in Downtown Norfolk is known for welcoming new tenants and offering a variety of goods and services. It serves as a retail incubator for Norfolk Selden Market startups, providing low rent and low-risk options for new businesses.

What type of businesses are part of the new lineup at Selden Market?

The new lineup at Selden Market includes five storefront startups and a small-scale manufacturer. These range from a gourmet milkshake and dessert shop to a Parisian cafe, a Caribbean fusion restaurant, and a veteran-owned coffee roasting company.

What additional shopping experience will Selden Market offer?

Selden Market will also host several pop-up shops, such as The Hemp Barkery, Aubrena Bakes, Ephe & Esther, and Bella’s Creations. These pop-up shops add to the local flavor and authenticity of the Norfolk shopping experience.