From INSIDE BUSINESS By Sandra J. Pennecke

Selden Market in Downtown Norfolk will welcome six new tenants this spring. (Courtesy / Handout)

Norfolk — Take a stroll through Selden Market this spring and you’ll see a host of new tenants that have set up shop.

Operated by Downtown Norfolk Council, Selden Market is a retail incubator that offers low rent and low-risk options to rotating startups.

After an overwhelming response to its call for applications in December, the market will welcome five startup storefronts and a small-scale manufacturer.

Three new businesses will arrive in April: Bleubeing Studios, a lifestyle brand featuring ready-to-wear fashion and accessories; Shake It Up, a gourmet milkshake and dessert shop; and Springfield Bespoke Frames, creator of handmade custom frames.

In May, Cocojam, a Caribbean fusion restaurant will join the mix.

Café Genevieive, a Parisian cafe showcasing French macarons and artisan beverages; and Rich Port Coffee, a veteran-owned wholesale coffee roasting company will move into Selden Market in June.

Several pop-up shops, including The Hemp Barkery selling canine treats; Aubrena Bakes selling vegan-friendly baked goods; Ephe & Esther selling organic plant-based beauty products; and Bella’s Creations selling handmade clay jewelry and home items, will also be visible in the market this spring.

Selden Market director, Careyann Weinberg, said in a news release that the quality of proposals forced them to make difficult decisions and waitlist several businesses.

“The new tenants will complement our current shops and ensure Selden continues to bring Downtown Norfolk a big dose of local flavor and authenticity brought to you by, and representing, the people that call Norfolk home,” Weinberg said.

Sandra J. Pennecke, 757-652-5836,