– Activation Capital and nationally-recognized Opportunity Hub accelerate black and brown tech founder community in Central Virginia with a successful pilot program-

[Richmond, VA – June 14, 2022] Activation Capital, a leading entrepreneurship and ecosystem development organization, announced a co-investment in Richmond-based Sudsy Soles, a luxury refurbishment marketplace, with Atlanta-based Opportunity Hub (OHUB), a leading technology startup organization committed to increasing racial equity in tech ecosystems. Sudsy Soles’s founder and CEO, Rashad Sanders, was among 75 entrepreneurs participating in a pilot program designed to increase the participation of black and brown founders in Central Virginia’s high-growth community. Sanders secured a $50,000 investment to help build and scale Sudsy Soles.

Rashad Sanders, CEO and founder of SudsySoles, delivers his award winning pitch at Startup Virginia. Sanders went on to win a $50,000 co-investment in his startup from Activation Capital and Opportunity Hub.

Rashad, a self-proclaimed sneaker enthusiast who loves technology and entrepreneurship said, “When I found out I won I was in disbelief. I heard them but it took me a second to process what happened because for me it’s been a long road to get to this point. The program really has helped me hone my value proposition and being in the community gave me a lot of confidence in what I was doing. The structure also was incredibly helpful because it had built-in accountability checks. This has been such a memorable experience and incredibly humbling.”

The initiative began with over 75 founders from across Virginia participating in intensive educational programming at the Bio+Tech Park with a broad mix of national and regional instructors and mentors. The top ten performers received individualized mentorship and support to prepare them to launch and secure funding for their high-growth ventures.

Speaking about the program, Fitness Dawgs co-founder Dr. Kim Evans said, “Participation in the program allowed us to more clearly define our tech solution to address the problem of childhood obesity.  More importantly, we gained a better understanding of the necessity to better understand our customers to better meet their needs.”

Her co-founder Dr. Addie Briggs continued, “The program leaders introduced us to a new world and language of investors and provided insight, based on their experience as start-up founders, to guide us on our journey.”

The top ten founders pitched their ventures for a chance at investment. Startup Virginia and the Capital One 1717 Innovation Center hosted the event with Activation Capital. Startup Virginia also generously granted a 3-month membership to the top ten finalists.Top finalists included:

“This pilot connected us with 75 black and brown entrepreneurs in Virginia, many of whom were not involved in our ecosystem prior, ” says Chandra Briggman, President, and CEO of Activation Capital. “To increase high-growth company formation, we must be responsive to the specific needs of various entrepreneur profiles that exist in the region. The pilot allowed us to test a variety of tactics for engaging an underrepresented population. Informed by the pilot’s learnings, we are able to develop a framework and playbook for creating a pipeline of diverse, backable founders who can contribute to the growing regional ecosystem.”

Rodney Sampson, Chairman, and CEO of OHUB stated, “Opportunity Hub is excited to welcome SudsySoles to our national ecosystem as a portfolio company, and even more excited to see the seeds that we’ve planted in the Greater Richmond community in collaboration with Activation Capital continue to bear fruit. High Growth Company Building is an important part of ensuring that Black communities are equitably included in the fourth industrial revolution and beyond. We look forward to continuing the work we’ve started in the region.”

The pilot program was made possible through funding from Altria.

In addition to OHUB, the pilot was supported by Lighthouse Labs, Startup Virginia, Virginia Commonwealth University, the da Vinci Center at VCU, Virginia State University, Virginia Union University, the Jackson Ward Collective, Virginia Innovation Partnership Corporation, and GO Virginia.

The initiative began a sustainable diversity, equity, and inclusion effort across Central Virginia and the Commonwealth. Activities are based in Central Virginia, but open to entrepreneurs from across the Commonwealth. 

To stay updated on the latest news and events, visit www.activation.capital/ohub.