Rubin, a leading provider of online resources for business communication skills, has introduced Propel, a novel email etiquette tool. Propel analyzes emails and gives immediate feedback to enhance professionalism and soft skills. Unlike other writing tools, Propel focuses on etiquette and professionalism rather than grammar or spelling. It offers guidance on writing succinct subject lines, proper greetings, and addressing recipients formally. Ideal for both education and workplace settings, Propel is available as an extension for Gmail and an add-on for Outlook. When drafting an email, Propel provides real-time feedback and etiquette recommendations, aiming to improve email etiquette understanding rather than writing the email for the user.
Introducing Propel: Rubin’s Innovative Email Etiquette Tool
VIRGINIA BEACH, VA (June 15, 2023) — Rubin, the leader in online resources for business communication skills, has launched Propel, an innovative etiquette tool for email writing.
How Propel Works
Propel analyzes a person’s emails and provides instant feedback designed to improve professionalism and soft skills. Unlike popular writing tools like Grammarly, Propel looks for etiquette and professionalism fixes instead of grammar, spelling and verb tense.
- How to write a short, concise subject line
- How to provide a proper greeting
- How to address the person with a formal title
- And much more
Propel in Education and the Workplace
Propel is intended for the classroom and the workplace. Early adopters include public school systems where administrators often lament that students write emails like casual text messages. The tool is available as a Gmail extension and Outlook add-on.
Real-Time Feedback and Etiquette Recommendations
When a person drafts an email, Propel analyzes the text in real-time and provides a blinking “P” icon with etiquette recommendations. Once the person clicks the blinking “P,” the etiquette suggestions appear in the email message area as lightbulbs next to the problematic text. The user opens each lightbulb to find a suggestion as well as a chance to “Learn the Rule” with a deeper explanation.
Understanding Email Etiquette
Propel does not write for the person but rather encourages the person to understand why it’s appropriate to start an email with, for example, “Good morning” or consider addressing the recipient with a title like “Mr” or “Ms.”
Test Propel Out for Yourself
“At Rubin, we have long heard the complaints from educators and business owners about poor etiquette in emails,” said Danny Rubin, founder of Rubin. “Propel is a direct solution to a widespread problem, and we hope Propel will catch etiquette mistakes before the person presses ‘Send.’”
Watch Propel in action below and request a free trial here!
Question & Answer
How does Propel work?
Propel analyzes a person’s emails and provides instant feedback designed to improve professionalism and soft skills. Unlike popular writing tools like Grammarly, Propel looks for etiquette and professionalism fixes instead of grammar, spelling and verb tense.
Who is Propel intended for?
Propel is intended for both education and workplace settings. It is ideal for public school systems and businesses where professionalism in emails is crucial.
What type of feedback does Propel provide?
Propel offers guidance on writing succinct subject lines, proper greetings, addressing recipients formally, and more. It provides real-time feedback and etiquette recommendations while the user drafts an email.
How can users access Propel?
Propel is available as an extension for Gmail and an add-on for Outlook. Users can request a free trial to test out the tool.
