Norfolk State University and Black BRAND have joined forces to launch the Women Who Lead Program, a 12-week professional development initiative designed to uplift minority women in the Hampton Roads area earning less than $60,000 annually. The Women Who Lead Program aims to break down the barriers related to race, skills, and capital that these women face, with a particular emphasis on those who have experienced discrimination and institutional bias. The program will provide professional mentorship, leadership training, and access to traditionally male-dominated industries, as well as connections to certification and other development programs. The ultimate goal of the Women Who Lead Program is to uncover untapped talent in the region and create pathways to job and contract opportunities.
Introduction
By Tim Ryan
In a significant step towards promoting diversity and equality, Norfolk State University has collaborated with Black BRAND to help uplift minority women.
Women Who Lead Program

Blair Durham, co-founder and president of the nonprofit Black BRAND, announced the partnership with Norfolk State University on June 26 for the new program, Women Who Lead. (Courtesy Norfolk State University)
Recognizing the ongoing challenges faced by women in these demographics, the two institutions have launched an initiative named Women Who Lead. This 12-week professional development program has been created specifically for minority women from the Hampton Roads area who are employed and earning an annual income of less than $60,000.
Women Who Lead aims to support and empower disadvantaged women in Hampton Roads by helping them to break barriers related to race, skills, and capital. It has a special focus on individuals who have experienced discrimination and institutional bias.
Program Details
Blair Durham, co-founder and president of Black BRAND, and also a board member of Innovate Hampton Roads, said in a press release: “During the pandemic, we saw how effectively organizations delivered essential supplies, vaccinations, and information about the coronavirus across under-resourced communities in Hampton Roads. It’s time to deliver opportunity in the same way.”
The program promises to showcase the region’s resources, provide professional mentorship, enhance leadership abilities, and facilitate access to industries traditionally dominated by men. Additionally, it will connect participants with certification and other developmental programs.
Objectives and Inspiration
One of the key objectives of Women Who Lead is to discover untapped talent in the region and establish a pathway to job and contract opportunities. The program draws inspiration from other local programs with selective processes, such as Lead Hampton Roads, Civic Leadership Institute, and Portsmouth Partnership’s Lefcoe Leadership Fund program.
Registration and Mentoring
Interested candidates are required to attend one of the four 90-minute info sessions scheduled for July (10, 17, 24, or 31). To register, candidates can visit nsu.edu.wwl or blackbrand.biz/women-who-lead.
For those interested in serving as mentors for Women Who Lead, a three-hour orientation will take place on Aug. 8. The program officially kicks off on Sept. 8 and will conclude on Nov. 21.
Question & Answer
What is the Women Who Lead Program?
The Women Who Lead Program is a 12-week professional development initiative launched by Norfolk State University and Black BRAND to uplift minority women in the Hampton Roads area earning less than $60,000 annually.
What are the main goals of the Women Who Lead Program?
The program aims to break down barriers related to race, skills, and capital that minority women face, with a particular emphasis on those who have experienced discrimination and institutional bias. It provides professional mentorship, leadership training, and access to traditionally male-dominated industries.
How can individuals register for the Women Who Lead Program?
Interested candidates can attend one of the four 90-minute info sessions scheduled for July (10, 17, 24, or 31) and register at nsu.edu.wwl or blackbrand.biz/women-who-lead.
When does the Women Who Lead Program officially start and end?
The program officially kicks off on Sept. 8 and will conclude on Nov. 21.
