By Tim Ryan
In the ever-evolving landscape of education and workforce readiness, a shining example of innovation and progress emerges from Rubin, a leader in online instruction for employability and work readiness skills. This Hampton Roads, Virginia-based company has made significant strides, holding contracts with the three largest public school systems in both Virginia and North Carolina.
In Virginia, Fairfax County, Prince William County, and Loudoun County Public Schools have embraced Rubin’s revolutionary educational tools. Similarly, in North Carolina, Wake County, Charlotte-Mecklenburg, and Guilford County Schools have integrated Rubin’s resources, highlighting a major step forward in the realm of education across these states.
These districts utilize Rubin’s Aspire career exploration video platform and Emerge communication skills curriculum, reaching a wide spectrum of students from middle to high school. The versatility of these tools lies in their ability to teach students vital skills such as professional email writing, effective handshaking, phone communication, and teamwork – skills that are increasingly recognized as pivotal in today’s workforce.
Rubin’s impact extends beyond mere numbers, with its Aspire and Emerge platforms integrated seamlessly into school learning management systems like Canvas, Schoology, Blackboard, or Moodle. This integration provides a streamlined and accessible learning experience for students, connecting them directly with the skills they need to excel in their future careers.
The emphasis on employability or “soft” skills is not just a regional trend but a national one, with employers across both rural and urban settings seeking graduates who are proficient in customer service, face-to-face interactions, and effective email communication. Rubin, with its high-quality instruction, stands at the forefront, partnering with school divisions to equip students with these essential skills.
Danny Rubin, the founder of Rubin and a former CBS television news reporter, expresses the gravity of this mission: “It’s a great responsibility to work with school divisions, especially ones in our home state of Virginia and next-door neighbor North Carolina. The world of work needs students ready with critical employability skills. We strive to be the premier resource nationwide to help students engage with poise and maturity.”
As Rubin continues to grow and expand its reach, it stands as a testament to the power of innovative educational tools in shaping the future workforce. For those interested in exploring Rubin’s resources, a free trial is available, offering a glimpse into the future of education and employability training.
Rubin’s journey, marked by its inception in 2017 and guided by Danny Rubin’s expertise and vision, underscores a fundamental truth: in the realm of education and workforce readiness, effective communication and employability skills are not just an asset but a necessity. With the motto “Write well, open doors,” Rubin is indeed opening countless doors of opportunity for students across Virginia, North Carolina, and beyond.