Posted by Tim Ryan

Students nationwide have spent 1,000,000 collective minutes in Emerge, our signature online curriculum that teaches in-demand employability topics like email/phone etiquette, networking and conversation skills.

Emerge, which debuted in the 2020-2021 academic year, teaches valuable skills for college and career to students nationwide in grades 6-12 and higher education.

Among the most popular assignments that comprise the 1,000,000 minutes:

  • How to learn the difference between texting and emailing
  • How to set your own voicemail
  • How to sign your name in cursive
  • How to take a quality headshot
  • How to email your instructor politely about a poor grade

Emerge is a Netflix-style library of assignments, readings, videos and quizzes that integrates for single sign-on to the school’s learning management system (ex: Canvas, Schoology and Google Classroom).

The lessons align with state standards across the country for workplace readiness, a critical set of life skills that prepares students for the world beyond graduation.

In that way, Emerge has become a valued resource for school divisions big and small, from Fairfax County, the largest school system in Virginia, to Payette River Technical Academy in Emmett, Idaho.

“Our goal is to give teachers high-quality resources to use in the classroom so we can’t always observe students using Emerge in real time,” said Danny Rubin, founder of Rubin. “When we see the number 1,000,000, it’s a powerful reminder that, yes, Emerge shapes students every day into kind, professional young adults — and that’s a mission worth pursuing to reach 2,000,000 and beyond.”

Schedule a free trial of our resources today!


Rubin is the leader in online instruction for employability or work readiness skills. The company, based in Virginia Beach, Virginia, provides three high-quality resources — Aspire, a career exploration video platform, Emerge, a communication skills curriculum and Propel, a real-time email etiquette training tool for Gmail and Outlook.

Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide important lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”