By Tim Ryan

In an exhilarating display of entrepreneurial talent, Start Peninsula 2024 has unveiled its latest set of finalists, marking a significant milestone in the regional innovation landscape. On May 16th, following a highly competitive online Micro Pitch competition, three groundbreaking ventures—Growables, LOCKGREEN, and VIX—emerged victorious, each poised to revolutionize their respective industries.

Growables is transforming how we care for houseplants, making the process simple and enjoyable. With a comprehensive kit with soil, fertilizer, and detailed instructions, Growables ensures plant enthusiasts can say goodbye to yellowing, withering houseplants.

LOCKGREEN offers a solution to a pressing need for cannabis consumers: secure and smell-proof stash boxes with built-in combination locks. These innovative containers provide peace of mind by keeping cannabis safe from children, pets, and other unwanted guests while also helping to prevent open container law violations during travel.

VIX stands at the intersection of fitness and technology with its AI Personal Trainer app. Utilizing a phone’s camera, VIX tracks and improves users’ workout forms, creating personalized routines and offering real-time feedback. By gamifying fitness with competition, rewards, and personal key performance indicators, VIX aims to motivate users and maintain their accountability.

These ventures are not just competing for recognition but also for a $5,000 prize to boost their business growth and access invaluable local resources. Their journey continues at the Championship Pitch event on November 6th, a highlight in the entrepreneurial calendar where innovative ideas and dreams converge.

Since its inception in 2012, Start Peninsula has been a source of innovation in the Hampton Roads region. It has fostered a vibrant startup ecosystem, providing a platform for early-stage businesses to shine. The next Micro Pitch competition is scheduled for September 11th, with another following in October, keeping the momentum alive for aspiring entrepreneurs.

This event’s esteemed judges, including Chris Davidson of Orca Strategies, Himalaya Rao-Potlapall of BFM Fund, and Kierra Underwood of 757 Collab, brought their expertise to the table, underscoring Start Peninsula’s collaborative spirit.

Hosted by Newport News in partnership with the Cities of Hampton, Williamsburg, Poquoson, and the counties of James City and York, Start Peninsula continues to be a cornerstone of regional development. It is a testament to the thriving entrepreneurial spirit and the robust support network within the Hampton Roads community.

As Start Peninsula gears up for its next phases, the community watches eagerly, ready to support and celebrate the innovators set to leave an indelible mark on the world. For more information or to apply to pitch, visit the Start Peninsula website and explore the FAQs.