By Tim Ryan

Hampton Roads is buzzing with entrepreneurial energy, and Crunchy Hydration is leading the charge! This Virginia Beach-based sparkling wellness water brand, founded in 2019 by local trailblazer Megan Riggs, is making headlines with its expansion into 50 Kroger stores across Virginia and a full-state rollout in nearly 300 Food Lion locations starting August 11, 2025. With zero-sugar, zero-calorie drinks infused with L-theanine, electrolytes, and adaptogenic herbs, Crunchy is redefining mindful hydration—and putting our region on the map as a hub for wellness innovation.

Crunchy’s journey is a masterclass in leveraging Hampton Roads’ startup ecosystem. As the first company with 757 Collab to participate in 757 Startup Studios, 757 Accelerate, and secure funding from 757 Angels, Crunchy showcases the power of our region’s collaborative support for entrepreneurs. Riggs, a UVA grad inspired by a holistic wellness journey in Thailand, has turned her vision into a reality with flavors like Watermelon Calm and Lavender Lemon Bliss, designed for stress relief, focus, and gut health. The brand’s clean ingredients and CBD-infused options are driving strong online sales and now, a booming retail presence.

For Innovate Hampton Roads, Crunchy’s success is a win for our community. These expansions mean more jobs, greater visibility, and a stronger economy, proving that local innovators can compete nationally while staying rooted here. Excitingly, Innovate Hampton Roads will feature Crunchy on June 16 as part of Disrupting the Tide, our microdocumentary series spotlighting rising companies and untold startup stories. This is your chance to dive deeper into one of Hampton Roads’ most inspiring ventures.

Whether you’re an entrepreneur or a wellness fan, grab a Crunchy can at Kroger or Food Lion and taste the innovation. Join us in celebrating Crunchy Hydration as a beacon of what’s possible when Hampton Roads’ passion meets opportunity. Mark your calendars for June 16 and let’s keep disrupting the tide together!

Download the press release here.

Don’t miss out on key business events, local success stories, and expert insights—subscribe to This Week in 757 and stay ahead in Hampton Roads’ innovation and business community. https://bit.ly/twi757newsletter.