Speaker: When Chris Farmand first started out, he set out to be the premiere accounting technology firm in North Florida. But it didn’t take long for him to realize that technology is only a tool, not a differentiator. It was only when he happened across a brewery in Jacksonville that needed accounting help that he saw both the complexities that come with running a brewery, and the opportunity to help a growing industry of entrepreneurs who have potential to create amazing, local products. Once that happened, things changed for good. Small Batch Standard was born, and Chris has spent the last decade serving, learning from, and helping breweries and craft producers across the country.