Build Your Business Workshop: Customer Segment & Persona

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Ever wonder why you aren’t making a lot of sales or why your product or service doesn’t appeal to more people?

When starting a business, it is important to take the time to really get to know your target customer. This involves researching their demographics, identifying their motivations and desires, and understanding the factors that drive their purchasing decisions.

By getting to know your customer on a deeper level, you can create an effective marketing strategy that resonates with this target audience and draws them in. Whether you are designing a website, crafting advertisements, or choosing products to offer, having a clear picture of who your customer is will help you achieve greater success in your business endeavors.

During this discussion, we will be diving into the following topics:

  • How to identify your customer(s)
  • What is a customer segment and how do you use it?
  • How to attract your customers specifically to your business

About the Speaker:

Akosua has helped entrepreneurs, innovators and support services including George Mason University and Old Dominion University to establish their vision into tangible resources and platforms in Hampton Roads. She got her start at Old Dominion University where she worked with its various entrepreneurial programs to help build and grow a community of high growth, high impact businesses.

She is the creator of #AStartupsRightSteps, an online course that help entrepreneurs avoid wasting money and resources by making the right moves. She has helped her clients save up to five figures in less than 30 days of training with her. She created #AStartupsRightSteps to help people turn their ideas and business models into solutions customers will pay for repeatedly.

About the NSU Innovation Center:

The mission of the NSU Innovation Center is to serve as a liaison between Norfolk State University and our surrounding community. The Center’s main goal is to advance entrepreneurship for both aspiring and existing entrepreneurs by providing resources that support sustainable, scalable businesses.

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