Building Your Value Proposition Design (VPD)

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Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

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