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DTSTART;TZID=America/New_York:20260205T100000
DTEND;TZID=America/New_York:20260205T120000
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UID:10004463-1770285600-1770292800@www.innovate757.org
SUMMARY:Simple Business Plan Bootcamp February 2026
DESCRIPTION:All businesses need a plan to succeed. \nYour plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers\, important activities and key resources can make sure you’re focusing your business on profitability and growth \nUnfortunately\, the business planning process can be confusing and complicated. The format of a traditional business plan can be long\, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t helpful or ends up on the shelf ignored. \nIn this two-session class we will take a fresh look at how to create a plan that works for your small business. One that is less confusing\, gives you the ability to make important decisions\, and helps you figure out how to determine what information you really need before you execute the plan. SBDC Manager Eric Byrd will walk you through building your own simple business plan using The Business Model Canvas and other tools so you can easily chart a course for success. \nIn the first session (part one) you will identify the 5 Elements of Your Plan and define the structure of your business concept. This is the foundation of your plan and of your business once you open your doors at launch time. Also in the first session (part one)\, you will discover how to identify your core Customer Segments and Value Proposition to map out what you need to know to turn your idea into an actual operational business. Between the sessions you will do research and gather information about your key customers and value proposition to include in your basic plan. In the second session (part two) you will learn how to use your value proposition information to map out your business model and identify ways to confirm your concept using the data gathering and validation techniques. Also in the second session\, you will be exposed to the three core Business Finance concepts you will need to understand to turn your idea into a functioning business. Throughout the process you will be able to ask questions and identify the specific information you need to have to create the right plan for your specific business. \nSpeaker(s): Eric Byrd\, Manager\, Loudoun SBDC \nFee: $0 No Cost \nTwo Sessions: \n(Part 1) Thursday\, February 5th\, 2025  10:00am – 12:00pm \n(Part 2) Thursday\, February 12th\, 2025  10:00am – 12:00pm \nNOTE: Registration closes 24 hours before start of first class.
URL:https://www.innovate757.org/event/simple-business-plan-bootcamp-february-2026/2026-02-05/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260210T100000
DTEND;TZID=America/New_York:20260210T110000
DTSTAMP:20260126T170958Z
CREATED:20260126T170958Z
LAST-MODIFIED:20260126T170958Z
UID:10004477-1770717600-1770721200@www.innovate757.org
SUMMARY:Using AI for Social Media
DESCRIPTION:Work Smarter\, Stay Authentic \nSocial media marketing can feel overwhelming\, from coming up with ideas to writing captions\, planning content\, and posting consistently. For many business owners\, it’s difficult to keep up while managing everything else. \nIn this live\, virtual workshop\, you’ll learn how practical\, easy-to-use AI tools can help simplify your social media process without sacrificing your brand voice. Through real-world examples and demonstrations\, we’ll show how AI can support content ideas\, caption writing\, and planning so your social media efforts feel more manageable and intentional. \nThis session is designed to be approachable\, practical\, and immediately useful. \nWhat you’ll learn: \n\nWhich AI tools are most useful for social media marketing\nHow to use AI to generate content ideas and draft captions\nWays to streamline social media planning and save time\nBest practices for using AI while keeping your brand authentic\n\nWhether you’re new to AI or already experimenting\, you’ll leave with clear ideas and next steps you can put into practice right away.
URL:https://www.innovate757.org/event/using-ai-for-social-media/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T100000
DTEND;TZID=America/New_York:20260212T120000
DTSTAMP:20260120T210225Z
CREATED:20260120T210225Z
LAST-MODIFIED:20260120T210225Z
UID:10004464-1770890400-1770897600@www.innovate757.org
SUMMARY:Simple Business Plan Bootcamp February 2026
DESCRIPTION:All businesses need a plan to succeed. \nYour plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers\, important activities and key resources can make sure you’re focusing your business on profitability and growth \nUnfortunately\, the business planning process can be confusing and complicated. The format of a traditional business plan can be long\, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t helpful or ends up on the shelf ignored. \nIn this two-session class we will take a fresh look at how to create a plan that works for your small business. One that is less confusing\, gives you the ability to make important decisions\, and helps you figure out how to determine what information you really need before you execute the plan. SBDC Manager Eric Byrd will walk you through building your own simple business plan using The Business Model Canvas and other tools so you can easily chart a course for success. \nIn the first session (part one) you will identify the 5 Elements of Your Plan and define the structure of your business concept. This is the foundation of your plan and of your business once you open your doors at launch time. Also in the first session (part one)\, you will discover how to identify your core Customer Segments and Value Proposition to map out what you need to know to turn your idea into an actual operational business. Between the sessions you will do research and gather information about your key customers and value proposition to include in your basic plan. In the second session (part two) you will learn how to use your value proposition information to map out your business model and identify ways to confirm your concept using the data gathering and validation techniques. Also in the second session\, you will be exposed to the three core Business Finance concepts you will need to understand to turn your idea into a functioning business. Throughout the process you will be able to ask questions and identify the specific information you need to have to create the right plan for your specific business. \nSpeaker(s): Eric Byrd\, Manager\, Loudoun SBDC \nFee: $0 No Cost \nTwo Sessions: \n(Part 1) Thursday\, February 5th\, 2025  10:00am – 12:00pm \n(Part 2) Thursday\, February 12th\, 2025  10:00am – 12:00pm \nNOTE: Registration closes 24 hours before start of first class.
URL:https://www.innovate757.org/event/simple-business-plan-bootcamp-february-2026/2026-02-12/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T100000
DTEND;TZID=America/New_York:20260219T120000
DTSTAMP:20260202T181557Z
CREATED:20260202T181557Z
LAST-MODIFIED:20260202T181557Z
UID:10004520-1771495200-1771502400@www.innovate757.org
SUMMARY:Building Your Value Proposition Design (VPD) Webinar
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework. \n[Learn more at the event registration link.]
URL:https://www.innovate757.org/event/building-your-value-proposition-design-vpd-webinar/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T100000
DTEND;TZID=America/New_York:20260311T120000
DTSTAMP:20260223T173335Z
CREATED:20260223T173335Z
LAST-MODIFIED:20260223T173335Z
UID:10004587-1773223200-1773230400@www.innovate757.org
SUMMARY:SEO & Social Selling Webinar
DESCRIPTION:Promotional Video HERE \nOverview of the Live Webinar \nThe following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.\n\nSpeaker: Hussain Shah\, Subject Matter Expert – Digital Marketing\, Mason SBDC & Timm Johnson – Director\, Mason SBDC \nLearn more at the link provided.
URL:https://www.innovate757.org/event/seo-social-selling-webinar/
LOCATION:Virtual
CATEGORIES:Business,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T120000
DTEND;TZID=America/New_York:20260916T130000
DTSTAMP:20260910T142547Z
CREATED:20260910T142547Z
LAST-MODIFIED:20260910T142547Z
UID:10005399-1789560000-1789563600@www.innovate757.org
SUMMARY:Business Foundations - Marketing
DESCRIPTION:Free online Hampton Roads SBDC session (part of Business Foundations for new/early-stage businesses ≤1 year / ≤$50k revenue). Covers brand\, market research\, target customer\, free/paid marketing\, budget\, and go-to-market plan. Speaker: Jolie Spiers.
URL:https://www.innovate757.org/event/business-foundations-marketing-2/
LOCATION:Online Event
CATEGORIES:Entrepreneurship,SBDC,Virtual
ORGANIZER;CN="Jolie Spiers":MAILTO:sbdc@hrchamber.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T120000
DTEND;TZID=America/New_York:20260917T130000
DTSTAMP:20260910T144125Z
CREATED:20260910T144125Z
LAST-MODIFIED:20260910T144125Z
UID:10005400-1789646400-1789650000@www.innovate757.org
SUMMARY:Home-Based Business: Building Resilience and Growth Mindset in Entrepreneurship
DESCRIPTION:Free online Hampton Roads SBDC workshop for solopreneurs and home-based owners on resilience and growth mindset amid setbacks and change. Co-sponsored by the Home-Based Business Network (York\, Hampton\, James City\, Williamsburg\, Poquoson\, Newport News\, Isle of Wight\, Gloucester ED).
URL:https://www.innovate757.org/event/home-based-business-building-resilience-and-growth-mindset-in-entrepreneurship/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T120000
DTEND;TZID=America/New_York:20260922T130000
DTSTAMP:20260910T145309Z
CREATED:20260910T145309Z
LAST-MODIFIED:20260910T145309Z
UID:10005401-1790078400-1790082000@www.innovate757.org
SUMMARY:Business Foundations - Money
DESCRIPTION:Free online Hampton Roads SBDC session on money for new/early-stage businesses: access to capital\, loans and grants\, bootstrapping\, investments. Speaker: Donna Norman.
URL:https://www.innovate757.org/event/business-foundations-money-2/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260923T120000
DTEND;TZID=America/New_York:20260923T133000
DTSTAMP:20260910T150105Z
CREATED:20260910T150105Z
LAST-MODIFIED:20260910T150105Z
UID:10005402-1790164800-1790170200@www.innovate757.org
SUMMARY:How Your Business Makes Money: The Income Statement
DESCRIPTION:Free online Hampton Roads SBDC workshop on reading a P&L (revenue\, COGS\, expenses\, profit)\, spotting trends\, and using the income statement for decisions. Speaker: Chelsea Torres. Co-sponsor: LISC Hampton Roads.
URL:https://www.innovate757.org/event/how-your-business-makes-money-the-income-statement/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
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