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DTSTART;TZID=America/New_York:20260219T100000
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UID:10004520-1771495200-1771502400@www.innovate757.org
SUMMARY:Building Your Value Proposition Design (VPD) Webinar
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework. \n[Learn more at the event registration link.]
URL:https://www.innovate757.org/event/building-your-value-proposition-design-vpd-webinar/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
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DTSTART;TZID=America/New_York:20260311T100000
DTEND;TZID=America/New_York:20260311T120000
DTSTAMP:20260223T173335Z
CREATED:20260223T173335Z
LAST-MODIFIED:20260223T173335Z
UID:10004587-1773223200-1773230400@www.innovate757.org
SUMMARY:SEO & Social Selling Webinar
DESCRIPTION:Promotional Video HERE \nOverview of the Live Webinar \nThe following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.\n\nSpeaker: Hussain Shah\, Subject Matter Expert – Digital Marketing\, Mason SBDC & Timm Johnson – Director\, Mason SBDC \nLearn more at the link provided.
URL:https://www.innovate757.org/event/seo-social-selling-webinar/
LOCATION:Virtual
CATEGORIES:Business,SBDC
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DTSTART;TZID=America/New_York:20260916T120000
DTEND;TZID=America/New_York:20260916T130000
DTSTAMP:20260910T142547Z
CREATED:20260910T142547Z
LAST-MODIFIED:20260910T142547Z
UID:10005399-1789560000-1789563600@www.innovate757.org
SUMMARY:Business Foundations - Marketing
DESCRIPTION:Free online Hampton Roads SBDC session (part of Business Foundations for new/early-stage businesses ≤1 year / ≤$50k revenue). Covers brand\, market research\, target customer\, free/paid marketing\, budget\, and go-to-market plan. Speaker: Jolie Spiers.
URL:https://www.innovate757.org/event/business-foundations-marketing-2/
LOCATION:Online Event
CATEGORIES:Entrepreneurship,SBDC,Virtual
ORGANIZER;CN="Jolie Spiers":MAILTO:sbdc@hrchamber.com
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DTSTART;TZID=America/New_York:20260917T120000
DTEND;TZID=America/New_York:20260917T130000
DTSTAMP:20260910T144125Z
CREATED:20260910T144125Z
LAST-MODIFIED:20260910T144125Z
UID:10005400-1789646400-1789650000@www.innovate757.org
SUMMARY:Home-Based Business: Building Resilience and Growth Mindset in Entrepreneurship
DESCRIPTION:Free online Hampton Roads SBDC workshop for solopreneurs and home-based owners on resilience and growth mindset amid setbacks and change. Co-sponsored by the Home-Based Business Network (York\, Hampton\, James City\, Williamsburg\, Poquoson\, Newport News\, Isle of Wight\, Gloucester ED).
URL:https://www.innovate757.org/event/home-based-business-building-resilience-and-growth-mindset-in-entrepreneurship/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T120000
DTEND;TZID=America/New_York:20260922T130000
DTSTAMP:20260910T145309Z
CREATED:20260910T145309Z
LAST-MODIFIED:20260910T145309Z
UID:10005401-1790078400-1790082000@www.innovate757.org
SUMMARY:Business Foundations - Money
DESCRIPTION:Free online Hampton Roads SBDC session on money for new/early-stage businesses: access to capital\, loans and grants\, bootstrapping\, investments. Speaker: Donna Norman.
URL:https://www.innovate757.org/event/business-foundations-money-2/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260923T120000
DTEND;TZID=America/New_York:20260923T133000
DTSTAMP:20260910T150105Z
CREATED:20260910T150105Z
LAST-MODIFIED:20260910T150105Z
UID:10005402-1790164800-1790170200@www.innovate757.org
SUMMARY:How Your Business Makes Money: The Income Statement
DESCRIPTION:Free online Hampton Roads SBDC workshop on reading a P&L (revenue\, COGS\, expenses\, profit)\, spotting trends\, and using the income statement for decisions. Speaker: Chelsea Torres. Co-sponsor: LISC Hampton Roads.
URL:https://www.innovate757.org/event/how-your-business-makes-money-the-income-statement/
LOCATION:Online Event
CATEGORIES:SBDC,Virtual
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