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DTSTART;TZID=America/New_York:20230315T120000
DTEND;TZID=America/New_York:20230315T130000
DTSTAMP:20230306T170639Z
CREATED:20230306T170639Z
LAST-MODIFIED:20230306T170639Z
UID:10001037-1678881600-1678885200@www.innovate757.org
SUMMARY:GovCon 101: VOSB/SDVOSB
DESCRIPTION:Navigating the New SBA VOSB/SDVOSB Certification \nThe SBA has recently taken over the certification of VOSB/SDVOSB for set-aside opportunities with the government. This class will walk you through the new application and give you advise on how to properly submit your application. \nIn this class you will learn: \n\nWhere to access the portal for application submission\nHow to manage the required data\nWhat documents will be needed\nEligibility guidelines
URL:https://www.innovate757.org/event/govcon-101-vosb-sdvosb/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230315T110000
DTEND;TZID=America/New_York:20230315T120000
DTSTAMP:20230306T170511Z
CREATED:20230306T170511Z
LAST-MODIFIED:20230306T170511Z
UID:10001036-1678878000-1678881600@www.innovate757.org
SUMMARY:The Power of the Press: Incorporating Earned Media into Your Craft Beverage Marketing Strategy
DESCRIPTION:Most craft beverage companies\, no matter their size or model\, recognize the importance of marketing\, but too many ignore a high impact strategy: earned media. In this webinar\, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Lisa Archer\, Editor and Publisher of Edible Blue Ridge\, about her experience working with the craft beverage sector\, the media’s process for sourcing stories on local producers\, and what makes a good subject. \nSPEAKER: Lisa Archer is the editor and publisher of Edible Blue Ridge\, a quarterly magazine dedicated to celebrating Central & Southwestern Virginia’s unique regional food scene\, with a focus on our many farms\, orchards\, wineries\, farmers markets\, specialty shops\, eateries\, food artisans and home cooks. Edible Blue Ridge distributes 10\,000 copies of each issue through more than 200 select grocers\, restaurants and retailers across their territory. \nLisa holds an MFA in Creative Writing from Hollins University\, and has worked in the food and beverage industry for over 18 years. In addition to working for a three-Michelin-star restaurant\, and as a master sommelier’s assistant\, Lisa has also managed a specialty grocery store\, started her own ice cream sandwich business and even spent time as an affineur and sales rep for a cheese cave in Brooklyn. She co-hosts Outside the Box\, a monthly informational meetup group for small business owners in the greater Roanoke area. When she’s not at work\, you can find her hiking one of the local trails or pulling weeds in her ever-expanding garden.
URL:https://www.innovate757.org/event/the-power-of-the-press-incorporating-earned-media-into-your-craft-beverage-marketing-strategy/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230309T123000
DTEND;TZID=America/New_York:20230309T133000
DTSTAMP:20230306T170228Z
CREATED:20230306T170228Z
LAST-MODIFIED:20230306T170228Z
UID:10001035-1678365000-1678368600@www.innovate757.org
SUMMARY:Let’s Talk about Cybersecurity Risks and Trends for 2023
DESCRIPTION:Small business leaders can expect more incidents of attack surface expansion\, data security breaches\, identity theft\, and remote code execution attacks than in the previous year if they don’t take proactive cybersecurity measures. \nLearn how to avoid the TOP 5 mistakes that could let hackers in!
URL:https://www.innovate757.org/event/lets-talk-about-cybersecurity-risks-and-trends-for-2023/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230308T100000
DTEND;TZID=America/New_York:20230308T120000
DTSTAMP:20230306T170058Z
CREATED:20230306T170058Z
LAST-MODIFIED:20230306T170058Z
UID:10001034-1678269600-1678276800@www.innovate757.org
SUMMARY:Building your Business Performance Dashboard Metrics
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, on Wed\, November 16th\, 2022\, as he guides you through a step-by-step process of building a business performance dashboard\, complete with relevant metrics\, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies\, growth\, or even mature businesses! \nDuring this NO-COST webinar you should be able to: : \n\nSee what business dashboards look like\nUnderstand why a “scorecard” is important\nBecome familiar with the principles that guide your 1st dashboard draft\nKnow how to get started and begin building a dashboard for your business\nDecide on a group of simple but important key metrics\nSee what software is available\, making scorecard development easier\nLearn how and when to use these new business metrics with your business team\nSee how dashboard insights can make a positive impact on your business performance\nAND… hear answers to many of your business briefing questions in real time!
URL:https://www.innovate757.org/event/building-your-business-performance-dashboard-metrics-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,VIPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230307T110000
DTEND;TZID=America/New_York:20230307T130000
DTSTAMP:20230306T165850Z
CREATED:20230306T165850Z
LAST-MODIFIED:20230306T165850Z
UID:10000745-1678186800-1678194000@www.innovate757.org
SUMMARY:Payment Processing
DESCRIPTION:This two-hour webinar is designed for government contractors to learn more about credit card optimization\, including reducing fees on credit cards and gifts cards. \nLearning Outcomes: \n\nChoosing a Processor – What to look for when picking a company to process credit cards.\nVisa/MC Interchange – Find out how the processors get charged and how it affects you.\nGift Card Programs – Will setting up a gift card program for your business help? If so\, learn how to set one up.\nCash Discounting – Find out how to pass the fees to the cardholder in a way that doesn’t break Visa/MC compliance.\n\nSpeaker(s): Ed Hopper is the CEO of Altor Processing Systems\, founded in 1999. In January 2018\, he led his company in a new direction. They launched Altor/50 and now donate half of their net profits to over 20 charities. Ed says “We can usually help merchants save money and help charities at the same time. It’s a Win/Win!”
URL:https://www.innovate757.org/event/payment-processing-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T170000
DTEND;TZID=America/New_York:20230228T183000
DTSTAMP:20230220T185206Z
CREATED:20230220T185206Z
LAST-MODIFIED:20230220T185206Z
UID:10000990-1677603600-1677609000@www.innovate757.org
SUMMARY:QuickBooks 101
DESCRIPTION:Subscribed to QuickBooks Online but not sure where to start? Or better yet\, unsure if you’re ready to make the leap to using a paid accounting software? \nIf so\, join us for a highly interactive and hands-on program where we’ll go through all the basics of QuickBooks Online. \nBy the end of our time together\, you will be able to: \n\nCustomize your chart of accounts\nLink bank feeds\,\nCategorize transactions\,\nCreate automatic categorization rules\,\nReconcile accounts\, and\nCustomize reports!\n\nFor an action-oriented experience\, we’ll be using QuickBooks Online Test Drive. Please be ready with website loaded at the start of class: https://qbo.intuit.com/redir/testdrive.
URL:https://www.innovate757.org/event/quickbooks-101-4/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T120000
DTEND;TZID=America/New_York:20230228T130000
DTSTAMP:20230220T185333Z
CREATED:20230220T185333Z
LAST-MODIFIED:20230220T185333Z
UID:10000991-1677585600-1677589200@www.innovate757.org
SUMMARY:Trademark Basics
DESCRIPTION:Join us for a discussion about what all entrepreneurs\, small businesses\, and start-ups should know about trademarks. We’ll discuss what trademarks are\, the benefits of federal trademark registration\, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. \nWe’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO. \nWebinar presented in collaboration with the United States Patent and Trademark Office. \nSpeaker(s): Mariessa Terrell\, USPTO
URL:https://www.innovate757.org/event/trademark-basics/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T090000
DTEND;TZID=America/New_York:20230228T130000
DTSTAMP:20230220T185012Z
CREATED:20230220T185012Z
LAST-MODIFIED:20230220T185012Z
UID:10000989-1677574800-1677589200@www.innovate757.org
SUMMARY:Blue Print Business Plan Workshop
DESCRIPTION:This four-hour workshop covers the development of the business plan and financial forecasting of the business plan. Please be prepared to begin working on your business plan during the class. We will start by opening a Microsoft Word or Google Doc for you to add information to as we proceed through the workshop. By the end of the workshop you will have completed a rough draft of a portion of the business plan and have clear direction which areas you need to conduct research and add additional information to in order to complete. \nTakeaways: \n\nResearch tools\nBusiness plan components\nBusiness concept\nFinancial plan\nSupporting documents
URL:https://www.innovate757.org/event/blue-print-business-plan-workshop/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230223T130000
DTEND;TZID=America/New_York:20230223T140000
DTSTAMP:20230220T184648Z
CREATED:20230220T184648Z
LAST-MODIFIED:20230220T184648Z
UID:10000988-1677157200-1677160800@www.innovate757.org
SUMMARY:Earning Green by Turning Green: Breweries Can Gain Efficiencies thru Better Environmental Practices
DESCRIPTION:There are many avenues by which breweries can seek out efficiencies\, but only environmental improvements have the added benefit of making Virginia a bit greener. \nIn this webinar\, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Meghann Quinn\, Manager of the Office of Pollution Prevention at the Virginia Department of Environmental Quality\, about the strategies and resources available to breweries looking to sharpen operations in an eco-friendly way. \nSpeaker: Meghann Quinn has managed the Virginia Department of Environmental Quality’s Office of Pollution Prevention for the past 8 years. The Office of Pollution Prevention promotes green practices that go beyond regulatory requirements through programs including the Virginia Environmental Excellence Program\, Virginia Green\, and the Governor’s Environmental Excellence Awards. Prior to working with DEQ\, she gained experience working with industry and municipalities on compliance and environment management systems. Ms. Quinn has a Masters degree in Environmental Studies from Virginia Commonwealth University and a Bachelor of Science in Environmental Science from the University of Mary Washington. She grew up on Long Island. In her free time you can find Meghann running or chasing her 2 young boys around.
URL:https://www.innovate757.org/event/earning-green-by-turning-green-breweries-can-gain-efficiencies-thru-better-environmental-practices/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230223T100000
DTEND;TZID=America/New_York:20230223T120000
DTSTAMP:20230220T184727Z
CREATED:20230220T184453Z
LAST-MODIFIED:20230220T184727Z
UID:10000986-1677146400-1677153600@www.innovate757.org
SUMMARY:Marketing 101
DESCRIPTION:Refresh your knowledge to effectively market your goods and/or services! This webinar will cover the following marketing essentials: \n\nHow to choose your target group(s)\nHow to communicate with your target(s)\nMarket Definition\nMarket Segmentation\nCompetitive Analysis\nCompany Branding\nOnline (SEO) and Offline Marketing
URL:https://www.innovate757.org/event/marketing-101-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Hybrid,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230222T130000
DTEND;TZID=America/New_York:20230222T150000
DTSTAMP:20230127T150805Z
CREATED:20230127T150805Z
LAST-MODIFIED:20230127T150805Z
UID:10000679-1677070800-1677078000@www.innovate757.org
SUMMARY:Understanding Intellectual Property: A Deep Dive into Pathways for Your IP
DESCRIPTION:During this session\, the USPTO will cover everything a startup should know to protect its intellectual property. This will include several examples from the life sciences and healthcare\, but the information will be relevant to all early-stage companies. Following the initial presentation\, there will be breakout sessions to cover specific topics in more detail. These will be led by an ICAP Mentor and USPTO expert. \n\nThe link below can be used for anyone who woud like to attend this session\, in person or virtually. This survey will allow ICAP and the USPTO to tailor the presentation to who will attend. \n\n\nhttps://www.surveymonkey.com/r/C67C7FY
URL:https://www.innovate757.org/event/understanding-intellectual-property-a-deep-dive-into-pathways-for-your-ip/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/01/ICAP-USPTO-Event-2.22.23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230221T130000
DTEND;TZID=America/New_York:20230221T143000
DTSTAMP:20230109T164900Z
CREATED:20230109T164900Z
LAST-MODIFIED:20230109T164900Z
UID:10000921-1676984400-1676989800@www.innovate757.org
SUMMARY:Grow Your Business with Digital Marketing
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth.\nLearn about the basics of digital marketing\, including:\n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://www.innovate757.org/event/grow-your-business-with-digital-marketing-3/
LOCATION:Virtual – Zoom
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230221T103000
DTEND;TZID=America/New_York:20230221T120000
DTSTAMP:20230213T183834Z
CREATED:20230213T183834Z
LAST-MODIFIED:20230213T183834Z
UID:10000983-1676975400-1676980800@www.innovate757.org
SUMMARY:CANVA 101: A Primer for Small Business Owners
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business?? Join us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch!\n\nYou will need to register for a FREE Canva account to join us!\n\nRegistration is limited. Register today!
URL:https://www.innovate757.org/event/canva-101-a-primer-for-small-business-owners-3/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230216T100000
DTEND;TZID=America/New_York:20230216T110000
DTSTAMP:20230213T183653Z
CREATED:20230213T183652Z
LAST-MODIFIED:20230213T183653Z
UID:10000981-1676541600-1676545200@www.innovate757.org
SUMMARY:Financing Your Small Business
DESCRIPTION:Attendees will learn:\n\n\nFinancing Basics – Types of Financing\nFunding Sources & Financing Programs\nCommon Misconceptions of Small Business Financing\nBank Financing Basics\nPreparing for Financing\nStrategies for your Bank Presentation\nAnd Much More!
URL:https://www.innovate757.org/event/financing-your-small-business-4/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230215T120000
DTEND;TZID=America/New_York:20230215T130000
DTSTAMP:20230213T183537Z
CREATED:20230213T183537Z
LAST-MODIFIED:20230213T183537Z
UID:10000982-1676462400-1676466000@www.innovate757.org
SUMMARY:GovCon 101: HubZone
DESCRIPTION:The Federal Government has contracting goals for Women\, Minorities\, Service Disabled Veterans and HUBZone located small businesses. These set asides are a great way to gain entry into the complex world of Federal contracting. This class will introduce you to these certifications and help you determine if you qualify.\n  \nWe will cover these key areas:\n\n\nWhat socio economic certifications are available for small businesses\nWhat does it take to qualify for small business set-aside certifications\nHow do I apply for socio-economic certifications\n\n  \nDon’t miss out on this informative presentation on how you can take advantage of the SBA’s socio-economic small business set-asides.
URL:https://www.innovate757.org/event/govcon-101-hubzone/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230208T180000
DTEND;TZID=America/New_York:20230208T193000
DTSTAMP:20230109T164734Z
CREATED:20230109T164734Z
LAST-MODIFIED:20230109T164734Z
UID:10000920-1675879200-1675884600@www.innovate757.org
SUMMARY:Legal Basics
DESCRIPTION:The Law and Legal structures are a vital part of effectively forming and maintaining your small business at all phases of the entrepreneurial life cycle. When understood\, the law can be a weapon used to help you navigate any business interaction. However\, running a business without at least a basic understanding is akin to awaiting the impending doom of a guillotine. \nIn this workshop we will discuss: \n\nThe Rule of Law and Why it Matters\nHow the law directly impacts small businesses\nHow to build a strong legal foundation\nThe specific legal structures and laws that small businesses often encounter
URL:https://www.innovate757.org/event/legal-basics-2/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230124T130000
DTEND;TZID=America/New_York:20230124T143000
DTSTAMP:20230109T164559Z
CREATED:20230109T164558Z
LAST-MODIFIED:20230109T164559Z
UID:10000919-1674565200-1674570600@www.innovate757.org
SUMMARY:Success through e-Commerce
DESCRIPTION:Join us if you’re interested in pivoting more of your efforts to ONLINE SALES\nThis session will cover:\n\nThe variety of websites available\, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!\nThe various e-commerce platforms available and how to select the best based on your specific business needs.\nHow to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
URL:https://www.innovate757.org/event/success-through-e-commerce/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230123T113000
DTEND;TZID=America/New_York:20230123T130000
DTSTAMP:20230103T153205Z
CREATED:20230103T153205Z
LAST-MODIFIED:20230103T153205Z
UID:10000897-1674473400-1674478800@www.innovate757.org
SUMMARY:QuickBooks 101
DESCRIPTION:Subscribed to QuickBooks Online but not sure where to start? Or better yet\, unsure if you’re ready to make the leap to using a paid accounting software? If so\, join us for a highly interactive and hands-on program where we’ll go through all of the basics of QuickBooks Online. \nBy the end of our time together\, you will be able to: \n\nCustomize your chart of accounts\nLink bank feeds\,\nCategorize transactions\,\nCreate automatic categorization rules\,\nReconcile accounts\, and\nCustomize reports!\n\nFor an action-oriented experience\, we’ll be using QuickBooks Online Test Drive. Please be ready with website loaded at the start of class:https://qbo.intuit.com/redir/testdrive. \nCapacity will be limited for this webinar as it is an interactive course. Please be mindful and register only if you will be able to attend this session
URL:https://www.innovate757.org/event/quickbooks-101-3/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T120000
DTEND;TZID=America/New_York:20230119T130000
DTSTAMP:20230103T153039Z
CREATED:20230103T153039Z
LAST-MODIFIED:20230103T153039Z
UID:10000896-1674129600-1674133200@www.innovate757.org
SUMMARY:Payment Processing
DESCRIPTION:This one-hour webinar is designed for government contractors to learn more about credit card optimization\, including reducing fees on credit cards and gifts cards. \nLearning Outcomes: \n\nChoosing a Processor – What to look for when picking a company to process credit cards.\nVisa/MC Interchange – Find out how the processors get charged and how it affects you.\nGift Card Programs – Will setting up a gift card program for your business help? If so\, learn how to set one up.\nCash Discounting – Find out how to pass the fees to the cardholder in a way that doesn’t break Visa/MC compliance.
URL:https://www.innovate757.org/event/payment-processing/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T100000
DTEND;TZID=America/New_York:20230119T120000
DTSTAMP:20230103T152911Z
CREATED:20230103T152911Z
LAST-MODIFIED:20230103T152911Z
UID:10000895-1674122400-1674129600@www.innovate757.org
SUMMARY:Government Contracting 101
DESCRIPTION:During this webinar you will learn about: \n\nThe government customer\nReadiness to be a government contractor\nMarketing to the customer\nGovernment jargon\nSteps to get started\nSmall business set-asides\nTargeting the government customer – what the buyer wants to know\nWhat should go into a capability statement
URL:https://www.innovate757.org/event/government-contracting-101-4/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230117T120000
DTEND;TZID=America/New_York:20230117T133000
DTSTAMP:20230116T191124Z
CREATED:20230116T191124Z
LAST-MODIFIED:20230116T191124Z
UID:10000643-1673956800-1673962200@www.innovate757.org
SUMMARY:I'm A Preneur: Getting Started with QuickBooks Online
DESCRIPTION:In our Introductory QuickBooks workshop\, presented by Tom Tanner\, Roanoke Regional SBDC Regional Advising Director and QuickBooks Pro Advisor. \nAttendees will learn: \n\nThe benefits of QuickBooks Online\nHow to choose the right QuickBooks Online subscription for your business\nAn overview of the tools and how to navigate through the QuickBooks Online software including how to set up your company\, setting up your books\, how to sync your bank account\, write checks\, how to bill customers and receive payments\, and more\nQuickBooks Online best practices and tips to monitor the success and financial health of your business\nAnd more!\n\nWho Should Attend: This introductory course is designed for Small Business Owners looking to get started with QuickBooks Online software \nOur workshops\, events\, and programs are designed with a small business owner in mind. Actionable\, sharing of ideas\, and takeaways to keep things straight. \nSpeaker(s): Tom Tanner\, Regional Advising Director\, RRSBDC + QuickBooks Pro Advisor
URL:https://www.innovate757.org/event/im-a-preneur-getting-started-with-quickbooks-online/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230111T100000
DTEND;TZID=America/New_York:20230111T120000
DTSTAMP:20230103T152556Z
CREATED:20230103T152556Z
LAST-MODIFIED:20230103T152556Z
UID:10000894-1673431200-1673438400@www.innovate757.org
SUMMARY:Preparing Your Pitch: Best Practices in Developing Your Business Briefing
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building a business briefing that is invaluable to startups\, early stage companies\, growth\, or even mature businesses!  During this NO-COST webinar you will: \n\nbecome aware of at least 5 scenarios in the life of a business when your business briefing may be needed and how they may be used in each case\nobtain a checklist containing 5 distinct “filters” or tests\, ensuring you have taken the necessary and critical Lean Foundational Steps prior to starting the development of your business briefing\nsee how an actionable framework\, containing 5 basic “themes”\, is used to test the critical business hypothesis in the marketplace needed  during the “Lean Discovery Phase” of your journey\, giving you deep insights and answers which will improve the effectiveness of your business briefing\nobtain an actionable\, easy to use\, step-by-step outline that forms the basis of a “StoryBoard”\, the precursor to the full briefing\, and the step that “jumpstarts” the process\nreceive a file with an actual local business briefing used in an attempt to raise capital\, complete with speaker notes and explained section by section along with perspectives\, “do’s and don’ts”\,  all intended to guide your business briefing development\nAND… hear answers to many of your business briefing questions in real time!
URL:https://www.innovate757.org/event/preparing-your-pitch-best-practices-in-developing-your-business-briefing-6/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T083000
DTEND;TZID=America/New_York:20230110T093000
DTSTAMP:20230103T152331Z
CREATED:20230103T152331Z
LAST-MODIFIED:20230103T152331Z
UID:10000893-1673339400-1673343000@www.innovate757.org
SUMMARY:Entrepren-You Are! Business 101
DESCRIPTION:Entrepren-You Are! Business 101 \nDo you have a business idea? Are you an early-stage business and could use a boost? Entrepreneurs who start with a solid foundation of research\, planning\, and organization are up to 89% more likely to remain in business three years later. \nJoin the Hampton Roads SBDC’s Business 101 seminar to position your business for longevity and success. We’ll cover: Validating Your Idea • Business Plan Basics • Managing Your Money • Funding Options \nAfter Business 101\, follow-up appointments are available with SBDC business advisors to focus on your concept development\, funding\, and business plans\, including financial projections.
URL:https://www.innovate757.org/event/entrepren-you-are-business-101/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,VIPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230106T120000
DTEND;TZID=America/New_York:20230106T133000
DTSTAMP:20230103T151920Z
CREATED:20230103T151920Z
LAST-MODIFIED:20230103T151920Z
UID:10000892-1673006400-1673011800@www.innovate757.org
SUMMARY:Drive Yourself Successful
DESCRIPTION:Drive Yourself Successful is presented by Rachel Lynn Carter\, professional speaker and author of Drive Yourself Successful: 11 Inner States to Personal Empowerment. Rachel is passionate about inspiring and motivating others to achieve optimal wellbeing and success in all areas of their lives. Her experience as a licensed professional counselor has equipped her with first-hand knowledge of what keeps people’s gearshifts stuck in park\, as well as what it takes to shift into drive. She has incorporated these common life experiences into her book\, “Drive Yourself Successful: 11 Inner States to Personal Empowerment” to empower you to take the wheel of life and become the assertive driver by learning to transform adversity into high-grade fuel on your journey to success. \n*The first 30 participants to register AND attend will receive a FREE copy of Rachel’s book!*
URL:https://www.innovate757.org/event/drive-yourself-successful/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221215T100000
DTEND;TZID=America/New_York:20221215T110000
DTSTAMP:20221212T183220Z
CREATED:20221212T183220Z
LAST-MODIFIED:20221212T183220Z
UID:10000604-1671098400-1671102000@www.innovate757.org
SUMMARY:How the Hackers Stole Christmas! (Cybersecurity)
DESCRIPTION:Attention all small business owners! \nThis session will help you keep your guard up over the holidays\, so you won’t fall victim to the latest scams and cyberattacks. For many businesses\, a major portion of their annual revenue is collected between Black Friday and New Year’s. While many of us are looking forward to enjoying some time off with family and friends\, the bad actors are getting ramped up to launch fresh rounds of mayhem. \nWe will share examples to heighten your awareness of the hackers’ favorite techniques. You’ll learn about some of the most damaging types cyberattacks\, and how they exploit you and your company’s vulnerabilities. \nWho should attend: Small business owners who want to avoid falling victim to common holiday scams and cybersecurity attacks.
URL:https://www.innovate757.org/event/how-the-hackers-stole-christmas-cybersecurity/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221214T100000
DTEND;TZID=America/New_York:20221214T110000
DTSTAMP:20221114T170620Z
CREATED:20221114T170620Z
LAST-MODIFIED:20221114T170620Z
UID:10000841-1671012000-1671015600@www.innovate757.org
SUMMARY:SEO and Social Selling
DESCRIPTION:The following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
URL:https://www.innovate757.org/event/seo-and-social-selling-2/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T130000
DTEND;TZID=America/New_York:20221213T140000
DTSTAMP:20220919T173236Z
CREATED:20220919T173236Z
LAST-MODIFIED:20220919T173236Z
UID:10000761-1670936400-1670940000@www.innovate757.org
SUMMARY:Make Better Business Decisions with Google Analytics
DESCRIPTION:Join us as we discuss and analyze trends about how customers engage with your business online\, then turn these insights into well-informed\, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information\, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals. \n  \nDuring this session\, we will: \n\nIdentify business goals (and how you plan to use your online presence to achieve them)\nIncorporating data into your plan\nA focus on introducing Google Analytics and how to use this tool to make better business decisions\nIntroducing Primary and Secondary Dimensions\n\n 
URL:https://www.innovate757.org/event/make-better-business-decisions-with-google-analytics/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T120000
DTEND;TZID=America/New_York:20221213T130000
DTSTAMP:20221205T190806Z
CREATED:20221205T190806Z
LAST-MODIFIED:20221205T190806Z
UID:10000888-1670932800-1670936400@www.innovate757.org
SUMMARY:New Year / New Brand
DESCRIPTION:Join Business Advisor and Branding Expert Jawansa Hall as he reviews some basic steps to refreshing your brand for the New Year. A fresh new look can help your small business gain new customers and expand your reach. We will take a look at the five most important considerations as you are thinking about building a brand identity and strategy. Please plan to join the Zoom link live in order to get the fullest benefit of the program.
URL:https://www.innovate757.org/event/new-year-new-brand/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T120000
DTEND;TZID=America/New_York:20221213T130000
DTSTAMP:20221114T170517Z
CREATED:20221114T170517Z
LAST-MODIFIED:20221114T170517Z
UID:10000836-1670932800-1670936400@www.innovate757.org
SUMMARY:5 Cybersecurity New Year's Resolutions for 2023
DESCRIPTION:Jumpstart your New Year with these essential tools and tips to help your small business succeed next year.
URL:https://www.innovate757.org/event/5-cybersecurity-new-years-resolutions-for-2023/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221208T120000
DTEND;TZID=America/New_York:20221208T130000
DTSTAMP:20220919T173116Z
CREATED:20220919T173115Z
LAST-MODIFIED:20220919T173116Z
UID:10000755-1670500800-1670504400@www.innovate757.org
SUMMARY:Mobile Apps: How to plan\, Execute & Launch
DESCRIPTION:Does your business need a mobile app? \nIn this bootcamp you will learn if your small business will benefit from having a mobile app\, and the steps to successfully deploy and market your app on the app stores. Areas covered include: \n\nMarket Research\nApp Scoping\nFinding a Developer and Budget\nApp Business Planning\nMarketing Approach\nBuilding a Prototype\nLaunching an App\nPromoting App
URL:https://www.innovate757.org/event/mobile-apps-how-to-plan-execute-launch-2/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
END:VCALENDAR