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SUMMARY:Storytelling That Sells
DESCRIPTION:Learn how to translate your brand and founder story into a powerful sales tool and real revenue. \nMany small businesses and startups struggle to explain what they do in a way that actually connects—and converts. In this workshop\, we’ll cover the foundations of branding\, how to craft your founder story\, and how to turn that story into a powerful sales tool. You’ll learn how to communicate your mission clearly\, connect with the right audience\, and translate your brand into real revenue. We’ll also walk through the sales process\, building a simple funnel\, where to find your customers\, and how to consistently make more sales. \n  \nWhat You’ll Learn \nPart 1: Branding & Founder Story (Led by Christina Kimbrough) \nChristina will guide you through the foundational elements of your brand\, starting with your mission and vision\, and moving into how to craft and clearly communicate your founder story. \nYou’ll learn: \n\nWhy your story is one of your most powerful business assets\nHow to articulate what you do in a way people actually understand\nHow to connect your lived experience to the problem you solve\nHow strong branding reduces friction in sales and builds trust before you ever pitch\n\nThis section sets the foundation for everything that follows. Because if people don’t understand you\, they don’t buy from you. \nPart 2: Storytelling That Sells (Led by Amber Hamilton) \n\nOnce your foundation is clear\, Amber will take you into the mechanics of using storytelling as a strategic sales tool\, not just a nice-to-have.\nYou’ll learn how to:\nUse storytelling to reduce perceived risk and drive decisions\nAdapt your message for investors\, buyers\, and marketing channels\nBuild clarity around your value using six powerful frameworks\nPitch transformation instead of just listing features\n\nThis is where your story becomes a system you can use across sales calls\, pitch decks\, emails\, and marketing content. \n  \nWho This Is For \nThis workshop is designed for founders and small business owners who need to sharpen how they show up in: \n\nSales conversations\nMarketing and messaging\nInvestor or partnership pitches\n\nIf you’ve ever felt like you “know what you do” but struggle to explain it in a way that connects and converts\, this is for you. \n  \nWhat You’ll Walk Away With \nYou’ll leave with a clear\, refined brand story and a practical storytelling toolkit you can immediately apply to your next: \n\nSales call\nPitch deck\nEmail or marketing campaign\n\n  \nSecure your spot! Seating is limited and lunch is included.
URL:https://www.innovate757.org/event/storytelling-that-sells/
LOCATION:REaKTOR\, 1100 Exploration Way Room 315\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
CATEGORIES:Business,Entrepreneurship
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DTSTART;TZID=America/New_York:20211021T173000
DTEND;TZID=America/New_York:20211021T190000
DTSTAMP:20210929T214439Z
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UID:10000036-1634837400-1634842800@www.innovate757.org
SUMMARY:1100 Reaktions
DESCRIPTION:From NASA engineer to company founder.  Is that possible?\nCome hear Steve Sandford tell his story of that roller coaster ride.\n\n\nThe REaKTOR Technology Innovation Center is opening up our 1100 Reaktions Event to the local entrepreneurial and researcher community.  This month Steve Sandford the founder of Psionic will be talking about his journey from a NASA engineer to the founder of a growing successful company. \nOctober 21st\, 5:30 at the Capstan Brewery.  Sponsored by Capstan Brewery and the City of Hampton – your first meal and your first drink will be paid for by our sponsors! \nCome interact with the local community of entrepreneurs\, scientists and engineers and see what might be possible for you!
URL:https://www.innovate757.org/event/1100-reaktions/
LOCATION:Capstan Brewery\, 2036 Exploration Way\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2021/09/140381_image.png
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