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DTSTART;TZID=America/New_York:20260727T080000
DTEND;TZID=America/New_York:20260727T103000
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SUMMARY:Retail 360: Insta-Ready Retail
DESCRIPTION:Retail 360: Insta-Ready Retail\nYour AI-Powered Playbook to Sell\, Connect\, and Grow on Instagram.\n\nIn today’s retail landscape\, your storefront doesn’t start at your front door—it starts on your customer’s phone. Instagram has become one of the most powerful tools to drive discovery\, build community\, and turn followers into loyal customers. But for many retailers\, keeping up with content\, trends\, and consistency can feel overwhelming. \nRetail 360: Insta-Ready Retail is a hands-on\, practical workshop designed to help you confidently show up online and use Instagram as a true sales channel—not just a marketing tool. Through a guided\, step-by-step approach\, you’ll learn how to define your voice\, create content that connects\, and build a system that makes showing up easier and more sustainable. \nWhether you’re running a boutique\, managing a retail team\, or wearing all the hats as a small business owner\, this experience gives you the tools and clarity to strengthen your digital presence and drive real results. \nWhat to Expect\nDuring this interactive workshop\, attendees will: \n\nLearn how to define and document a clear brand voice that makes your content feel authentic and consistent across every post.\nDiscover the types of content that not only engage your audience but actually drive sales and build community.\nSee a live\, start-to-finish demonstration of how to create a week’s worth of Instagram content using AI tools.\nBuild a 30-day content calendar tailored to your business\, ready to implement immediately.\nWalk away with a simple\, sustainable weekly system designed to save time and reduce content stress.\n\n\n\nThis is a working session—not just a presentation. Attendees are encouraged to bring a laptop and come ready to participate\, create\, and leave with content in hand. \nLed by Rachael Seda\, CEO & Co-Founder of Mix+Shine Marketing\nRachael Seda is CEO and Co-Founder of Mix+Shine Marketing\, a full-service digital marketing and social media agency focused on bringing national exposure to retail\, health and wellness\, and food and beverage brands. \nRecognized by TopRank as one of the Women Who Rock Social Media\, Rachael has built a career helping brands connect with their audiences in meaningful and measurable ways. She has led award-winning campaigns\, launched successful consumer brands\, and worked with organizations to navigate major shifts in digital communication. \nSince founding Mix+Shine in 2014\, she has helped businesses grow through smart strategy\, creative storytelling\, and practical execution. She is also a 2023 CoVaBIZ NextGen Award honoree\, co-host of The Corporate Dropout podcast\, and serves as President of the Entrepreneurs’ Organization (EO) Southeast Virginia chapter. \nKnown for her energetic\, approachable style\, Rachael brings a mix of real-world experience and actionable insights—making complex marketing strategies feel simple\, doable\, and immediately relevant. \n\n\n\nWho Should Attend\nThis workshop is ideal for: \n\nBusiness Owners & Retail Leaders\nIf you’re ready to turn Instagram into a revenue-driving channel and stop guessing what to post\, this workshop gives you a clear system to follow.\nStore Managers & Supervisors\nStrengthen your approach to content\, create alignment around your brand voice\, and build a more intentional and effective social presence.\nFront-line Retail Staff & Key Team Members\nUnderstand how your day-to-day interactions\, products\, and in-store moments can translate into compelling online content that connects with customers.\n\nBusiness owners are strongly encouraged to bring their team.\nWhen everyone understands the brand voice and content strategy\, creating consistent\, high-quality content becomes faster\, easier\, and more effective. \nLet’s simplify your content\, strengthen your voice\, and turn your Instagram into a tool that works for your business—not something that sits on your to-do list.
URL:https://www.innovate757.org/event/retail-360-insta-ready-retail/
LOCATION:Coalescence Coffee Company\, 226 West 24th Street\, Norfolk\, VA 23517\, Norfolk\, VA\, 23517\, US
CATEGORIES:Entrepreneurship
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2026/06/Screenshot-2026-06-30-at-9.09.04-AM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260720T173000
DTEND;TZID=America/New_York:20260720T200000
DTSTAMP:20260630T131845Z
CREATED:20260630T131845Z
LAST-MODIFIED:20260630T131845Z
UID:10005182-1784568600-1784577600@www.innovate757.org
SUMMARY:Retail 360: Insta-Ready Retail
DESCRIPTION:Retail 360: Insta-Ready Retail\nYour AI-Powered Playbook to Sell\, Connect\, and Grow on Instagram.\n\nIn today’s retail landscape\, your storefront doesn’t start at your front door—it starts on your customer’s phone. Instagram has become one of the most powerful tools to drive discovery\, build community\, and turn followers into loyal customers. But for many retailers\, keeping up with content\, trends\, and consistency can feel overwhelming. \nRetail 360: Insta-Ready Retail is a hands-on\, practical workshop designed to help you confidently show up online and use Instagram as a true sales channel—not just a marketing tool. Through a guided\, step-by-step approach\, you’ll learn how to define your voice\, create content that connects\, and build a system that makes showing up easier and more sustainable. \nWhether you’re running a boutique\, managing a retail team\, or wearing all the hats as a small business owner\, this experience gives you the tools and clarity to strengthen your digital presence and drive real results. \nWhat to Expect\nDuring this interactive workshop\, attendees will: \n\nLearn how to define and document a clear brand voice that makes your content feel authentic and consistent across every post.\nDiscover the types of content that not only engage your audience but actually drive sales and build community.\nSee a live\, start-to-finish demonstration of how to create a week’s worth of Instagram content using AI tools.\nBuild a 30-day content calendar tailored to your business\, ready to implement immediately.\nWalk away with a simple\, sustainable weekly system designed to save time and reduce content stress.\n\n\n\nThis is a working session—not just a presentation. Attendees are encouraged to bring a laptop and come ready to participate\, create\, and leave with content in hand. \nLed by Rachael Seda\, CEO & Co-Founder of Mix+Shine Marketing\nRachael Seda is CEO and Co-Founder of Mix+Shine Marketing\, a full-service digital marketing and social media agency focused on bringing national exposure to retail\, health and wellness\, and food and beverage brands. \nRecognized by TopRank as one of the Women Who Rock Social Media\, Rachael has built a career helping brands connect with their audiences in meaningful and measurable ways. She has led award-winning campaigns\, launched successful consumer brands\, and worked with organizations to navigate major shifts in digital communication. \nSince founding Mix+Shine in 2014\, she has helped businesses grow through smart strategy\, creative storytelling\, and practical execution. She is also a 2023 CoVaBIZ NextGen Award honoree\, co-host of The Corporate Dropout podcast\, and serves as President of the Entrepreneurs’ Organization (EO) Southeast Virginia chapter. \nKnown for her energetic\, approachable style\, Rachael brings a mix of real-world experience and actionable insights—making complex marketing strategies feel simple\, doable\, and immediately relevant. \n\n\n\nWho Should Attend\nThis workshop is ideal for: \n\nBusiness Owners & Retail Leaders\nIf you’re ready to turn Instagram into a revenue-driving channel and stop guessing what to post\, this workshop gives you a clear system to follow.\nStore Managers & Supervisors\nStrengthen your approach to content\, create alignment around your brand voice\, and build a more intentional and effective social presence.\nFront-line Retail Staff & Key Team Members\nUnderstand how your day-to-day interactions\, products\, and in-store moments can translate into compelling online content that connects with customers.\n\nBusiness owners are strongly encouraged to bring their team.\nWhen everyone understands the brand voice and content strategy\, creating consistent\, high-quality content becomes faster\, easier\, and more effective. \nLet’s simplify your content\, strengthen your voice\, and turn your Instagram into a tool that works for your business—not something that sits on your to-do list.
URL:https://www.innovate757.org/event/retail-360-insta-ready-retail-2/
LOCATION:Paperbacks Ink\, 9716 Warwick Boulevard\, Newport News\, Virginia\, 23601
CATEGORIES:Entrepreneurship
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2026/06/Screenshot-2026-06-30-at-9.15.08-AM.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260714T110000
DTEND;TZID=America/New_York:20260714T130000
DTSTAMP:20260629T172114Z
CREATED:20260629T172114Z
LAST-MODIFIED:20260629T172114Z
UID:10005177-1784026800-1784034000@www.innovate757.org
SUMMARY:Retail 360: Through the Eyes of Your Consumer
DESCRIPTION:Learn to evaluate your business the way your customers do.\n\nEvent Overview\nRetail 360: Through the Eyes of Your Consumer Food & Beverage Edition is an interactive\, in-person workshop designed to help restaurant\, café\, and hospitality operators evaluate their business through the lens of their guests. Hosted at The Dirty Buffalo\, this session provides a real-time\, guided walk-through of the customer experience—from arrival to checkout—using a structured assessment tool. Participants will gain practical insights into what today’s diners notice\, value\, and remember\, and how those moments directly impact repeat business\, reviews\, and revenue. \nA light lunch buffet will be served as part of the experience\, allowing participants to evaluate guest flow\, presentation\, and service touch points while dining.\nWhy Attend\nRunning a food and beverage business day-to-day can make it difficult to see your operation objectively. This workshop helps you step out of “operator mode” and into the mindset of your customer. You’ll identify blind spots\, uncover missed opportunities\, and walk away with clear\, actionable improvements you can implement immediately. Whether it’s increasing table turns\, improving service consistency\, or enhancing first impressions\, this session is designed to help you elevate your guest experience and drive stronger business results. \nWho Should Attend\n\nRestaurant owners and operators\nGeneral managers and assistant managers\nFront-of-house leaders and supervisors\nHospitality and service teams\nCafé\, bakery\, brewery\, and quick-service operators\nAnyone responsible for customer experience\, service standards\, or daily operations\n\n\n\nLed by Caitlin McKenna\, Director of Recruiting & Training – The Dirty Buffalo\nWe are thrilled to have Caitlin McKenna facilitate this edition of Retail 360. Caitlin brings deep expertise in: \n· Team training and development \n· Front‑of‑house service standards \n· Operational efficiency \n· Hospitality culture \n· Guest experience enhancement \n· Recruiting and retaining high‑performing food service talent \nThe Dirty Buffalo is known for consistency\, strong service culture\, and operational discipline across multiple locations — and Caitlin’s leadership plays a huge role in that reputation. Attendees will learn not only what to evaluate in their operations\, but also how to coach their teams to uphold higher guest‑experience standards. \nLet’s shift habits\, sharpen awareness\, and create a customer experience that keeps shoppers engaged\, delighted\, and coming back.
URL:https://www.innovate757.org/event/retail-360-through-the-eyes-of-your-consumer/
LOCATION:The Dirty Buffalo\, 2080 South Independence Boulevard\, Virginia Beach\, Virginia\, 23453
CATEGORIES:Entrepreneurship
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2026/06/Screenshot-2026-06-29-at-1.19.32-PM.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240919T103000
DTEND;TZID=America/New_York:20240919T140000
DTSTAMP:20240703T211905Z
CREATED:20240703T211902Z
LAST-MODIFIED:20240703T211905Z
UID:10002219-1726741800-1726754400@www.innovate757.org
SUMMARY:Virginia Retail Matters
DESCRIPTION:The Virginia Retail Matters luncheon will include a presentation of an in-depth retail study commissioned by Retail Alliance and conducted by Main Street America. The study analyzed current sales statistics and retail trends\, blending them with national and state findings from their Small Business Survey of micro and small brick-and-mortar retailers across the U.S\, to provide an in-depth look at the State of Retail in the U.S. and\, in particular\, Virginia. \nNEW IN 2024: Three additional chapters in the study: AI\, Workforce\, and Access to Capital\nIn addition to the research results\, there will also be a 2025 Legislative Outlook for the retail sector\, and we’ll hold panel chats on important retail trends and challenges. \nIndustry experts including Matt Wagner\, Chief Program Officer at Main Street America\, Melissa Minkow\, Director of Retail Strategy at CI&T (NYSE: CINT)\, a global digital solutions partner for companies such as Domino’s\, Johnson & Johnson\, Nestle\, and more\, and leadership from Retail Alliance. \nThere are individual tickets available\, table tickets or you can support through a sponsorship that incorporates tickets and promotion. \nTo register please\, follow https://www.retailalliance.com/events/virginia-retail-matters-2024
URL:https://www.innovate757.org/event/virginia-retail-matters/
LOCATION:Kingsmill Resort\, 1010 Kingsmill Road\, Williamsburg\, VA\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240828T080000
DTEND;TZID=America/New_York:20240828T093000
DTSTAMP:20240726T153607Z
CREATED:20240726T153602Z
LAST-MODIFIED:20240726T153607Z
UID:10002282-1724832000-1724837400@www.innovate757.org
SUMMARY:Photography and Videography on a Budget
DESCRIPTION:Join expert photographer\, Sara Harris\, for an exclusive FREE workshop on photography and videography on a budget for small business owners just like you! She will provide practical tips and tricks for making your photos and videos stand out and look professional without fancy equipment and software!
URL:https://www.innovate757.org/event/photography-and-videography-on-a-budget/
LOCATION:Veterans Conference Room Ruppert L. Sargent Building\, 1 Franklin Street\, Hampton\, VA
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2024/07/Photography-and-Videography-on-a-Budget.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230711T083000
DTEND;TZID=America/New_York:20230711T094500
DTSTAMP:20230619T152935Z
CREATED:20230619T152935Z
LAST-MODIFIED:20230619T152935Z
UID:10001252-1689064200-1689068700@www.innovate757.org
SUMMARY:Retailpreneur Series: Cash Flow
DESCRIPTION:Join Retail Alliance for our three-part workshop on cash flow. Nichole Payne will be presenting the series. Nichole is an experienced Vice President at Pixel Financial Group\, LLC with a demonstrated history of working in the accounting industry. She is skilled in Budgeting\, Analytical Skills\, Fixed Assets\, Bank Reconciliation\, and Account Reconciliation. \nNichole will cover these topics related to cash flow: managing\, projecting\, and nailing it! \nYou do not want to miss out on this three-part series!
URL:https://www.innovate757.org/event/retailpreneur-series-cash-flow/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230615T160000
DTEND;TZID=America/New_York:20230615T190000
DTSTAMP:20230523T144941Z
CREATED:20230523T144941Z
LAST-MODIFIED:20230523T144941Z
UID:10001205-1686844800-1686855600@www.innovate757.org
SUMMARY:Retail Recess
DESCRIPTION:Join us for our Retail Recess event at Topgolf in Virginia Beach! It will be a great opportunity for a very discounted team building night out. Bring your team along to network with your fellow retail community while enjoying good food\, drinks and a little friendly competition.
URL:https://www.innovate757.org/event/retail-recess/
LOCATION:Top Golf\, 5444 Greenwich Road\, Virginia Beach\, Virginia\, 23462
CATEGORIES:Business,Entrepreneurship,Home Based Business,Just For Fun,Meetup,Networking
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/05/Topgolf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230404T083000
DTEND;TZID=America/New_York:20230404T094500
DTSTAMP:20230320T161143Z
CREATED:20230320T161143Z
LAST-MODIFIED:20230320T161143Z
UID:10000770-1680597000-1680601500@www.innovate757.org
SUMMARY:Retailpreneur Series: Leadership
DESCRIPTION:We are SO thrilled for the launch of our NEW education series! \nUnlike our STRIVES\, which were standalone webinars\, each Retailpreneur Series will act as a three-part workshop. Each part will build from the last\, so make sure to tune in to all three! But if you have to miss one\, no worries. They will also be available on demand with your member log-in soon after. Now to introduce our first topic… \nRetailpreneur Series: Leadership\nApril 4\, May 2\, June 6\n8:30 a.m – 9:45 a.m \nDid you know YOU are a leader? Some retailers have probably never thought of themselves as a leader but if you have a team\, trust us — they look to you as their leader. \nThe question is — are you a great leader and do you realize that your success as retailer starts with leading a dynamic team?\nEnter Kisha Moore\, owner of Hummingbird Macarons & Desserts. A few words we use to describe this Retailpreneur — inspiring\, empowering\, collaborative and really\, just an all-around amazing leader. \nJoin Kisha for real retail world leadership talk that will give you implementable strategies for:\n– Handling the difficult team member\n-Empowering your store manager\n-Delegating\n-Assessing your leadership style and culture of your team \nPRICING INFORMATION:\nMember price: $30\nNon-member price: $60 \nPlease note: Your one-time purchase includes ALL THREE workshops. You will receive a Zoom link in your confirmation email. Please use this Zoom link for each workshop. For your convenience\, the link will also be sent out before each workshop.\nPurchase the WHOLE series using this link!
URL:https://www.innovate757.org/event/retailpreneur-series-leadership/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Information Session,NIC,Virtual
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/03/Graphic-Retailpreneur-Series-Leadership.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230316T073000
DTEND;TZID=America/New_York:20230316T093000
DTSTAMP:20230217T143117Z
CREATED:20230217T143117Z
LAST-MODIFIED:20230217T143117Z
UID:10000987-1678951800-1678959000@www.innovate757.org
SUMMARY:Retail Breakfast Club
DESCRIPTION:Join us to meet our new CEO\, Jenny Crittenden\, as she gives a glimpse into our new strategic plan. Learn about what happened at General Assembly and how it impacts the retail industry straight from our lobbyists. We’re also excited to introduce our upcoming Certificate in Retail Operations (CROps) students and celebrate our graduates from the last few years. \nThis is a great opportunity to mingle with the Retail Alliance community all while enjoying a delicious breakfast\, so bring your appetite!
URL:https://www.innovate757.org/event/retail-breakfast-club/
LOCATION:Town Point Club\, 101 W. Main St\, Norfolk\, VA\, United States
CATEGORIES:Business,Entrepreneurship,Home Based Business,Meetup,Networking,NIC
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/02/RETAIL-BREAKFAST-CLUB.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220412T090000
DTEND;TZID=America/New_York:20220412T101500
DTSTAMP:20220330T184049Z
CREATED:20220330T184049Z
LAST-MODIFIED:20220330T184049Z
UID:10000496-1649754000-1649758500@www.innovate757.org
SUMMARY:STRIVE Series: The Four Deadly Sins of Small Business
DESCRIPTION:Join Jim Carroll as he presents on four “deadly sins” to avoid when running your small business!\n\n\nRunning a small business can be tricky\, but with the right information\, you can avoid common pitfalls. Join SBDC Director Jim Carroll for our April STRIVE Series as he discusses The Four Deadly Sins of Small Business and how to steer clear of them. This informative presentation will give you the tools you need to make your small business thrive. Register today and keep your business on the right path! \nThis STRIVE Series is both online and in person\, so make sure you choose the right tickets! The Zoom link will be in your confirmation email.  \n— \nMeet Jim Carroll! \nSince 1997\, Jim Carroll has served as the Executive Director for the Hampton Roads Small Business Development Center\, Inc. and Vice President for Small Business for the Hampton Roads Chamber of Commerce.  The Center provides one on one counseling and training and education programs for small businesses in the 18 cities and counties in southeastern Virginia and the Eastern Shore.  He was formally recognized by the SBA in 1999 for his actions to support recovery efforts in Franklin in the aftermath of Hurricane Floyd and again in both 2008 and 2014 when his Center received the SBDC Excellence and Innovation Award as the best in the Commonwealth. He has been selected “State Star” for the VSBDC Network in 2000 and again in 2015.  He has also directed the region’s small business and retail recovery and resiliency effort in the wake of the COVID-19 pandemic.  For this\, he received the region’s prestigious Julian F. Hirst Award for outstanding leadership and performance in public service in responding to the crisis.
URL:https://www.innovate757.org/event/strive-series-the-four-deadly-sins-of-small-business/
LOCATION:Retail Alliance\, 838 Granby Street\, Norfolk\, VA 23510\, Norfolk\, VA\, 23510\, US
CATEGORIES:Business,Entrepreneurship,NIC,SBDC
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2022/03/143177_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T090000
DTEND;TZID=America/New_York:20211116T103000
DTSTAMP:20211109T213708Z
CREATED:20211109T213708Z
LAST-MODIFIED:20211109T213708Z
UID:10000190-1637053200-1637058600@www.innovate757.org
SUMMARY:Ask an Expert STRIVE webinar
DESCRIPTION:For our last STRIVE Workshop of 2021\, we’ve invited back a number of our previous speakers to sit on an expert panel and answer any and all questions you have about marketing\, promoting\, and growing your business. \nThis STRIVE Workshop will follow a Q&A-style format where you will have the opportunity to ask our expert panelists questions specific to your needs. \nIf you would like to submit a question before the workshop\, please email it to Joey Morgon at jmorgon@retailalliance.com. \nOur panelists are: \nBobbie Anne Williams\, Germono Advertising Company \nPreviously presented STRIVE: Content Planning – Digital marketing expert \nSonya Schweitzer\, The Intentional Marketer \nPreviously presented STRIVE: Defining Your Ideal Customer – Marketing expert \nElizabeth Duncan-Hawker\, Red Hawk Strategic Solutions \nPreviously presented STRIVE: The Power of Connections – Networking expert \nKaycee McCoy\, Create/Captivate Digital Marketing \nPreviously presented STRIVE: Diving into Your Digital Platforms and STRIVE: Your Website Advantage – Digital marketing expert \n 
URL:https://www.innovate757.org/event/ask-an-expert-strive-webinar/
LOCATION:Virtual – Zoom
CATEGORIES:Business
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