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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260416T103000
DTEND;TZID=America/New_York:20260416T120000
DTSTAMP:20260330T153740Z
CREATED:20260330T153740Z
LAST-MODIFIED:20260330T153740Z
UID:10004730-1776335400-1776340800@www.innovate757.org
SUMMARY:Startup Strategies
DESCRIPTION:Topic: Start-up Assistance\n\nKey motivations for entrepreneurship include creative freedom\, control over one’s career path\, the pursuit of wealth creation\, and personal development. \n*Evaluate your entrepreneurial abilities\n*Marketing strategies\n*Financial resources\n*Legal form of organization\n*Tips to prepare & present your business plan\n*Cybersecurity Tips \nEnsure a strong foundation and entrepreneurial success by starting with a well-defined strategy. \n\nSpeaker(s): Lin Hite\, Longwood SBDC Western Region Director \nCo-Sponsor(s): LSBDC\, VASBDC\, GMU\, SBA\, GoVA \nFee: No Cost
URL:https://www.innovate757.org/event/startup-strategies/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260416T100000
DTEND;TZID=America/New_York:20260416T120000
DTSTAMP:20260330T155320Z
CREATED:20260330T155016Z
LAST-MODIFIED:20260330T155320Z
UID:10004733-1776333600-1776340800@www.innovate757.org
SUMMARY:Who's On Your B.A.I.L. Team? Your Trusted Business Advisors!
DESCRIPTION:Wouldn’t it be great if you had a team in place that would help you avoid troubles or assist with challenges in your business? \n\n\n\n\nYou Can Build the Right Team – Your B.A.I.L. Team! \nEvery successful business owner needs trusted advisors. Your B.A.I.L. Team includes a Banker\, Accountant\, Insurance Broker\, and Lawyer—each playing a vital role in helping you make smart decisions as you launch or grow your business. \nBanker\nYour banker can guide you on the right types of business bank accounts and introduce tools and services that simplify managing your company’s finances.\nPresented by Joey Barnes – Fulton Bank \nAccountant\nBefore you even form your business\, an accountant can help you evaluate projected revenue and determine the most appropriate business structure. This decision directly affects how your business is taxed.\nPresented by Chelsea Torres – SBDC \nInsurance Broker\nAn insurance broker takes the time to understand your business model\, daily operations\, team structure\, and sales approach. They assess potential risks and identify areas where your business could face liability—ensuring you’re properly protected.\nPresented by COVA Insurance \nLawyer\nA lawyer advises you on business activities and potential liabilities. They help you choose the right legal structure and provide guidance on essential contracts with clients\, employees\, and vendors.\nPresented by Savvas Daginis – Davis\, Burch\, Abrams Law Firm \nIn partnership with the City of Chesapeake Economic Development \nImportant Details:\n• This is a live\, in-person workshop and will not be recorded.\n• Attendance is free; however\, RSVP is required.\n• Registered participants will receive a reminder prior to the event.
URL:https://www.innovate757.org/event/whos-on-your-b-a-i-l-team-your-trusted-business-advisors/
LOCATION:Chesapeake Economic Development\, 555 Belaire Avenue\, Chesapeake\, Virginia
CATEGORIES:Business,Entrepreneurship
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260319T100000
DTEND;TZID=America/New_York:20260319T120000
DTSTAMP:20260302T175818Z
CREATED:20260302T175818Z
LAST-MODIFIED:20260302T175818Z
UID:10004645-1773914400-1773921600@www.innovate757.org
SUMMARY:Mapping the Entrepreneurial Road Ahead - The Anatomy of a Typical Entrepreneur's Journey Forward
DESCRIPTION:Promotional Video HERE. \nEntrepreneurs often ask advisers for a “road map” to see what the entire business journey looks like— what are the steps from startup\, through venture and growth\, to scaling and possible exit or sale – and brief descriptions of each step. \nEntrepreneurs\, business owners\, founders and CEOs and their teams\, sometimes want to understand the complete path forward\, and how long it might take to be successful? \nPlease consider joining Mason Small Business Development Center’s Senior Business Adviser\, Adjunct GMU Professor and GMU Mentor in Residence\, George Siragusa (“Coach S”)\, who answers these questions in this no-cost webinar. \nLearn about the event objectives and more at the link provided.
URL:https://www.innovate757.org/event/mapping-the-entrepreneurial-road-ahead-the-anatomy-of-a-typical-entrepreneurs-journey-forward/
LOCATION:Virtual
CATEGORIES:Entrepreneurship
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T100000
DTEND;TZID=America/New_York:20260311T120000
DTSTAMP:20260223T173335Z
CREATED:20260223T173335Z
LAST-MODIFIED:20260223T173335Z
UID:10004587-1773223200-1773230400@www.innovate757.org
SUMMARY:SEO & Social Selling Webinar
DESCRIPTION:Promotional Video HERE \nOverview of the Live Webinar \nThe following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.\n\nSpeaker: Hussain Shah\, Subject Matter Expert – Digital Marketing\, Mason SBDC & Timm Johnson – Director\, Mason SBDC \nLearn more at the link provided.
URL:https://www.innovate757.org/event/seo-social-selling-webinar/
LOCATION:Virtual
CATEGORIES:Business,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T120000
DTEND;TZID=America/New_York:20260305T133000
DTSTAMP:20260216T160859Z
CREATED:20260216T160859Z
LAST-MODIFIED:20260216T160859Z
UID:10004574-1772712000-1772717400@www.innovate757.org
SUMMARY:SBA Loan Programs: Up to $5 million Available for Small Businesses
DESCRIPTION:Small Business Administration loans can be used for a wide variety of needs including working capital\, purchases of inventory and equipment\, refinancing business debt\, buying a business\, and the purchase or construction of owner-occupied commercial real estate. \nDuring this webinar\, we will discuss the three main SBA Loan Programs – 7(a)\, 504 and Microloans. You will receive guidance on…. \n\nwhat to do before approaching a lender\nwhat the SBA application process looks like\nhow to find SBA lenders\n\nThis event is part of Capital Pathways\, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees)\, emerging\, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning\, guided implementation\, and extended one-on-one support focused on strengthening your finances\, loan applications\, and legal setup. \nRegister now to save your spot! \nA confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
URL:https://www.innovate757.org/event/sba-loan-programs-up-to-5-million-available-for-small-businesses/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T120000
DTEND;TZID=America/New_York:20260225T130000
DTSTAMP:20260209T222934Z
CREATED:20260209T222934Z
LAST-MODIFIED:20260209T222934Z
UID:10004535-1772020800-1772024400@www.innovate757.org
SUMMARY:Strategic Thinking 101
DESCRIPTION:Strategic Thinking 101: every business decision shapes your future. Join us for a collaborative virtual workshop where we’ll explore how to evaluate choices not just for today\, but for where you want to be next month\, next quarter\, and next year. We’ll discuss practical ways to assess your capacity\, avoid common traps\, and make decisions your future self will appreciate.Who should attend: Any business owner who wants to move from reactive decision-making to intentional planning – whether you’re just starting out or looking to take your established business to the next level.\n  \nSpeaker(s): Jordan Hanna Gray \nFee: No Cost
URL:https://www.innovate757.org/event/strategic-thinking-101/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T100000
DTEND;TZID=America/New_York:20260219T120000
DTSTAMP:20260202T181557Z
CREATED:20260202T181557Z
LAST-MODIFIED:20260202T181557Z
UID:10004520-1771495200-1771502400@www.innovate757.org
SUMMARY:Building Your Value Proposition Design (VPD) Webinar
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework. \n[Learn more at the event registration link.]
URL:https://www.innovate757.org/event/building-your-value-proposition-design-vpd-webinar/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T100000
DTEND;TZID=America/New_York:20260212T120000
DTSTAMP:20260120T210225Z
CREATED:20260120T210225Z
LAST-MODIFIED:20260120T210225Z
UID:10004464-1770890400-1770897600@www.innovate757.org
SUMMARY:Simple Business Plan Bootcamp February 2026
DESCRIPTION:All businesses need a plan to succeed. \nYour plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers\, important activities and key resources can make sure you’re focusing your business on profitability and growth \nUnfortunately\, the business planning process can be confusing and complicated. The format of a traditional business plan can be long\, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t helpful or ends up on the shelf ignored. \nIn this two-session class we will take a fresh look at how to create a plan that works for your small business. One that is less confusing\, gives you the ability to make important decisions\, and helps you figure out how to determine what information you really need before you execute the plan. SBDC Manager Eric Byrd will walk you through building your own simple business plan using The Business Model Canvas and other tools so you can easily chart a course for success. \nIn the first session (part one) you will identify the 5 Elements of Your Plan and define the structure of your business concept. This is the foundation of your plan and of your business once you open your doors at launch time. Also in the first session (part one)\, you will discover how to identify your core Customer Segments and Value Proposition to map out what you need to know to turn your idea into an actual operational business. Between the sessions you will do research and gather information about your key customers and value proposition to include in your basic plan. In the second session (part two) you will learn how to use your value proposition information to map out your business model and identify ways to confirm your concept using the data gathering and validation techniques. Also in the second session\, you will be exposed to the three core Business Finance concepts you will need to understand to turn your idea into a functioning business. Throughout the process you will be able to ask questions and identify the specific information you need to have to create the right plan for your specific business. \nSpeaker(s): Eric Byrd\, Manager\, Loudoun SBDC \nFee: $0 No Cost \nTwo Sessions: \n(Part 1) Thursday\, February 5th\, 2025  10:00am – 12:00pm \n(Part 2) Thursday\, February 12th\, 2025  10:00am – 12:00pm \nNOTE: Registration closes 24 hours before start of first class.
URL:https://www.innovate757.org/event/simple-business-plan-bootcamp-february-2026/2026-02-12/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260210T100000
DTEND;TZID=America/New_York:20260210T110000
DTSTAMP:20260126T170958Z
CREATED:20260126T170958Z
LAST-MODIFIED:20260126T170958Z
UID:10004477-1770717600-1770721200@www.innovate757.org
SUMMARY:Using AI for Social Media
DESCRIPTION:Work Smarter\, Stay Authentic \nSocial media marketing can feel overwhelming\, from coming up with ideas to writing captions\, planning content\, and posting consistently. For many business owners\, it’s difficult to keep up while managing everything else. \nIn this live\, virtual workshop\, you’ll learn how practical\, easy-to-use AI tools can help simplify your social media process without sacrificing your brand voice. Through real-world examples and demonstrations\, we’ll show how AI can support content ideas\, caption writing\, and planning so your social media efforts feel more manageable and intentional. \nThis session is designed to be approachable\, practical\, and immediately useful. \nWhat you’ll learn: \n\nWhich AI tools are most useful for social media marketing\nHow to use AI to generate content ideas and draft captions\nWays to streamline social media planning and save time\nBest practices for using AI while keeping your brand authentic\n\nWhether you’re new to AI or already experimenting\, you’ll leave with clear ideas and next steps you can put into practice right away.
URL:https://www.innovate757.org/event/using-ai-for-social-media/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260205T100000
DTEND;TZID=America/New_York:20260205T120000
DTSTAMP:20260120T210225Z
CREATED:20260120T210225Z
LAST-MODIFIED:20260120T210225Z
UID:10004463-1770285600-1770292800@www.innovate757.org
SUMMARY:Simple Business Plan Bootcamp February 2026
DESCRIPTION:All businesses need a plan to succeed. \nYour plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers\, important activities and key resources can make sure you’re focusing your business on profitability and growth \nUnfortunately\, the business planning process can be confusing and complicated. The format of a traditional business plan can be long\, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t helpful or ends up on the shelf ignored. \nIn this two-session class we will take a fresh look at how to create a plan that works for your small business. One that is less confusing\, gives you the ability to make important decisions\, and helps you figure out how to determine what information you really need before you execute the plan. SBDC Manager Eric Byrd will walk you through building your own simple business plan using The Business Model Canvas and other tools so you can easily chart a course for success. \nIn the first session (part one) you will identify the 5 Elements of Your Plan and define the structure of your business concept. This is the foundation of your plan and of your business once you open your doors at launch time. Also in the first session (part one)\, you will discover how to identify your core Customer Segments and Value Proposition to map out what you need to know to turn your idea into an actual operational business. Between the sessions you will do research and gather information about your key customers and value proposition to include in your basic plan. In the second session (part two) you will learn how to use your value proposition information to map out your business model and identify ways to confirm your concept using the data gathering and validation techniques. Also in the second session\, you will be exposed to the three core Business Finance concepts you will need to understand to turn your idea into a functioning business. Throughout the process you will be able to ask questions and identify the specific information you need to have to create the right plan for your specific business. \nSpeaker(s): Eric Byrd\, Manager\, Loudoun SBDC \nFee: $0 No Cost \nTwo Sessions: \n(Part 1) Thursday\, February 5th\, 2025  10:00am – 12:00pm \n(Part 2) Thursday\, February 12th\, 2025  10:00am – 12:00pm \nNOTE: Registration closes 24 hours before start of first class.
URL:https://www.innovate757.org/event/simple-business-plan-bootcamp-february-2026/2026-02-05/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T100000
DTEND;TZID=America/New_York:20260127T120000
DTSTAMP:20260120T175514Z
CREATED:20260120T175514Z
LAST-MODIFIED:20260120T175514Z
UID:10004452-1769508000-1769515200@www.innovate757.org
SUMMARY:QuickBooks 101: Set Up and Start Tracking Your Business Finances
DESCRIPTION:QuickBooks can make running your business easier—once you know how to use it. \nIn this hands-on session\, you’ll learn how to get started in QuickBooks and set up your system to track your income\, expenses\, and invoices the right way from the beginning. \nYou’ll learn: \n\nHow to navigate QuickBooks and choose the right version\nHow to connect your bank account and categorize transactions\nHow to create a chart of accounts tailored to your business\nHow to record expenses\, send invoices\, and run basic reports\nWhat to do each week/month to stay on track\n\nThis session is best for small business owners who are new to QuickBooks or want a reset on how it’s set up. \nThis event is part of Capital Pathways\, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees)\, emerging\, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning\, guided implementation\, and extended one-on-one support focused on strengthening your finances\, loan applications\, and legal setup. \nRegister now to save your spot! \nPLEASE NOTE: Capacity will be limited for this webinar as it is an interactive session. Please be mindful and register only if you will be able to attend.
URL:https://www.innovate757.org/event/quickbooks-101-set-up-and-start-tracking-your-business-finances/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T080000
DTEND;TZID=America/New_York:20241107T160000
DTSTAMP:20241025T140933Z
CREATED:20241025T140933Z
LAST-MODIFIED:20241025T140933Z
UID:10002537-1730966400-1730995200@www.innovate757.org
SUMMARY:2024 Annual Home-Based Business Conference
DESCRIPTION:Thursday\, November 7\, 2024\n8:00 am – 4:00 pm\nVirginia Peninsula Workforce Development Center\n600 Butler Farm Road\, Hampton\, VA\n\n\nJoin us for a conference dedicated to streamlining digital and operational practices for home-based business owners and entrepreneurs. \nWhether you’re just starting out or have been running your business for years\, this event offers invaluable insights tailored to every stage and type of home-based business\, including traditional\, franchise and direct or network marketing. \nNo matter where you are on your business journey\, this conference is designed to empower you with the tools and knowledge to thrive in today’s digital landscape! \n\n\n\n\n\n\n\n\n\n\n\n\n\n$35 Early Bird Rate Ends October 24th\nThe first 75 registrants will receive a free copy of Steve Waddell’s new book\, Valuepreneurs\nRegistration includes breakfast and lunch
URL:https://www.innovate757.org/event/2024-annual-home-based-business-conference/
LOCATION:Virginia Peninsula Workforce Development Center\, 600 Butler Farm Road\, Hampton\, Virginia
CATEGORIES:Entrepreneurship,Home Based Business,Information Session,Meetup,Networking,SBDC
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2024/10/HBBC-Img.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230630T120000
DTEND;TZID=America/New_York:20230630T130000
DTSTAMP:20230626T163941Z
CREATED:20230626T163941Z
LAST-MODIFIED:20230626T163941Z
UID:10001255-1688126400-1688130000@www.innovate757.org
SUMMARY:Tax Returns
DESCRIPTION:Do you dread tax season and getting your tax returns completed?\n\n\n\n\n\nJoin the SBDC and  Dr. Michael Bandy for an informative webinar discussion on planning\, preparing and filing tax returns.
URL:https://www.innovate757.org/event/tax-returns/
LOCATION:Virtual
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230629T080000
DTEND;TZID=America/New_York:20230629T100000
DTSTAMP:20230626T163122Z
CREATED:20230626T160928Z
LAST-MODIFIED:20230626T163122Z
UID:10001254-1688025600-1688032800@www.innovate757.org
SUMMARY:How to Read Bookkeeping and Tax Documents
DESCRIPTION:Join the Small Business Development Center and Dr. Michael Bandy at the scenic Appalachian Arts Center – 112 River Rd\, Cedar Bluff\, VA 24609 – for this in-person workshop. Participants will learn how to read and understand bookkeeping and tax documents.
URL:https://www.innovate757.org/event/how-to-read-bookkeeping-and-tax-documents/
LOCATION:Appalachian Arts Center\, 112 River Road
CATEGORIES:SBDC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230627T090000
DTEND;TZID=America/New_York:20230627T130000
DTSTAMP:20230626T160426Z
CREATED:20230626T160425Z
LAST-MODIFIED:20230626T160426Z
UID:10001253-1687856400-1687870800@www.innovate757.org
SUMMARY:Blue Print Business Plan Workshop
DESCRIPTION:This four-hour workshop covers the development of the business plan and financial forecasting of the business plan. Please be prepared to begin working on your business plan during the class. We will start by opening a Microsoft Word or Google Doc for you to add information to as we proceed through the workshop. By the end of the workshop you will have completed a rough draft of a portion of the business plan and have clear direction which areas you need to conduct research and add additional information to in order to complete. \nTakeaways: \n\nResearch tools\nBusiness plan components\nBusiness concept\nFinancial plan\nSupporting documents
URL:https://www.innovate757.org/event/blue-print-business-plan-workshop-2/
LOCATION:Virtual
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230502T120000
DTEND;TZID=America/New_York:20230502T140000
DTSTAMP:20230411T203521Z
CREATED:20230411T203521Z
LAST-MODIFIED:20230411T203521Z
UID:10001089-1683028800-1683036000@www.innovate757.org
SUMMARY:Selling Into Healthcare: Medical Devices
DESCRIPTION:ICAP and Virginia Bio are excited to announce our next presentation – Selling Into Healthcare: Medical Devices. ICAP’s Life Science Mentor Philippe Sommer will discuss selling into the healthcare industry. During this session\, he will review the healthcare industry’s overall buying ecosystem\, as well as the different sales pathways available\, specifically for medical devices. There will also be several current companies used as case studies and they will discuss their journey through this process. \nSelling Into Healthcare – Medical Devices
URL:https://www.innovate757.org/event/selling-into-healthcare-medical-devices/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/04/Screenshot-2023-04-11-at-4.34.49-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230323T130000
DTEND;TZID=America/New_York:20230323T143000
DTSTAMP:20230109T165005Z
CREATED:20230109T165004Z
LAST-MODIFIED:20230109T165005Z
UID:10000922-1679576400-1679581800@www.innovate757.org
SUMMARY:How to Manage your WordPress Website
DESCRIPTION:Join us and learn how to create and/or better manage your WordPress website!\nAre you looking for a simple\, yet effective website to use for your business? WordPress might be a good option! In this workshop\, we’ll cover “the basics” on creating and updating a WordPress site\, including:\n\nUser management\nPage creation and editing\nImage and video uploads\nPlugin management\nLinking to social media
URL:https://www.innovate757.org/event/how-to-manage-your-wordpress-website/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230315T120000
DTEND;TZID=America/New_York:20230315T130000
DTSTAMP:20230306T170639Z
CREATED:20230306T170639Z
LAST-MODIFIED:20230306T170639Z
UID:10001037-1678881600-1678885200@www.innovate757.org
SUMMARY:GovCon 101: VOSB/SDVOSB
DESCRIPTION:Navigating the New SBA VOSB/SDVOSB Certification \nThe SBA has recently taken over the certification of VOSB/SDVOSB for set-aside opportunities with the government. This class will walk you through the new application and give you advise on how to properly submit your application. \nIn this class you will learn: \n\nWhere to access the portal for application submission\nHow to manage the required data\nWhat documents will be needed\nEligibility guidelines
URL:https://www.innovate757.org/event/govcon-101-vosb-sdvosb/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230315T110000
DTEND;TZID=America/New_York:20230315T120000
DTSTAMP:20230306T170511Z
CREATED:20230306T170511Z
LAST-MODIFIED:20230306T170511Z
UID:10001036-1678878000-1678881600@www.innovate757.org
SUMMARY:The Power of the Press: Incorporating Earned Media into Your Craft Beverage Marketing Strategy
DESCRIPTION:Most craft beverage companies\, no matter their size or model\, recognize the importance of marketing\, but too many ignore a high impact strategy: earned media. In this webinar\, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Lisa Archer\, Editor and Publisher of Edible Blue Ridge\, about her experience working with the craft beverage sector\, the media’s process for sourcing stories on local producers\, and what makes a good subject. \nSPEAKER: Lisa Archer is the editor and publisher of Edible Blue Ridge\, a quarterly magazine dedicated to celebrating Central & Southwestern Virginia’s unique regional food scene\, with a focus on our many farms\, orchards\, wineries\, farmers markets\, specialty shops\, eateries\, food artisans and home cooks. Edible Blue Ridge distributes 10\,000 copies of each issue through more than 200 select grocers\, restaurants and retailers across their territory. \nLisa holds an MFA in Creative Writing from Hollins University\, and has worked in the food and beverage industry for over 18 years. In addition to working for a three-Michelin-star restaurant\, and as a master sommelier’s assistant\, Lisa has also managed a specialty grocery store\, started her own ice cream sandwich business and even spent time as an affineur and sales rep for a cheese cave in Brooklyn. She co-hosts Outside the Box\, a monthly informational meetup group for small business owners in the greater Roanoke area. When she’s not at work\, you can find her hiking one of the local trails or pulling weeds in her ever-expanding garden.
URL:https://www.innovate757.org/event/the-power-of-the-press-incorporating-earned-media-into-your-craft-beverage-marketing-strategy/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230309T123000
DTEND;TZID=America/New_York:20230309T133000
DTSTAMP:20230306T170228Z
CREATED:20230306T170228Z
LAST-MODIFIED:20230306T170228Z
UID:10001035-1678365000-1678368600@www.innovate757.org
SUMMARY:Let’s Talk about Cybersecurity Risks and Trends for 2023
DESCRIPTION:Small business leaders can expect more incidents of attack surface expansion\, data security breaches\, identity theft\, and remote code execution attacks than in the previous year if they don’t take proactive cybersecurity measures. \nLearn how to avoid the TOP 5 mistakes that could let hackers in!
URL:https://www.innovate757.org/event/lets-talk-about-cybersecurity-risks-and-trends-for-2023/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230308T100000
DTEND;TZID=America/New_York:20230308T120000
DTSTAMP:20230306T170058Z
CREATED:20230306T170058Z
LAST-MODIFIED:20230306T170058Z
UID:10001034-1678269600-1678276800@www.innovate757.org
SUMMARY:Building your Business Performance Dashboard Metrics
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, on Wed\, November 16th\, 2022\, as he guides you through a step-by-step process of building a business performance dashboard\, complete with relevant metrics\, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies\, growth\, or even mature businesses! \nDuring this NO-COST webinar you should be able to: : \n\nSee what business dashboards look like\nUnderstand why a “scorecard” is important\nBecome familiar with the principles that guide your 1st dashboard draft\nKnow how to get started and begin building a dashboard for your business\nDecide on a group of simple but important key metrics\nSee what software is available\, making scorecard development easier\nLearn how and when to use these new business metrics with your business team\nSee how dashboard insights can make a positive impact on your business performance\nAND… hear answers to many of your business briefing questions in real time!
URL:https://www.innovate757.org/event/building-your-business-performance-dashboard-metrics-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,VIPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230307T110000
DTEND;TZID=America/New_York:20230307T130000
DTSTAMP:20230306T165850Z
CREATED:20230306T165850Z
LAST-MODIFIED:20230306T165850Z
UID:10000745-1678186800-1678194000@www.innovate757.org
SUMMARY:Payment Processing
DESCRIPTION:This two-hour webinar is designed for government contractors to learn more about credit card optimization\, including reducing fees on credit cards and gifts cards. \nLearning Outcomes: \n\nChoosing a Processor – What to look for when picking a company to process credit cards.\nVisa/MC Interchange – Find out how the processors get charged and how it affects you.\nGift Card Programs – Will setting up a gift card program for your business help? If so\, learn how to set one up.\nCash Discounting – Find out how to pass the fees to the cardholder in a way that doesn’t break Visa/MC compliance.\n\nSpeaker(s): Ed Hopper is the CEO of Altor Processing Systems\, founded in 1999. In January 2018\, he led his company in a new direction. They launched Altor/50 and now donate half of their net profits to over 20 charities. Ed says “We can usually help merchants save money and help charities at the same time. It’s a Win/Win!”
URL:https://www.innovate757.org/event/payment-processing-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230222T130000
DTEND;TZID=America/New_York:20230222T150000
DTSTAMP:20230127T150805Z
CREATED:20230127T150805Z
LAST-MODIFIED:20230127T150805Z
UID:10000679-1677070800-1677078000@www.innovate757.org
SUMMARY:Understanding Intellectual Property: A Deep Dive into Pathways for Your IP
DESCRIPTION:During this session\, the USPTO will cover everything a startup should know to protect its intellectual property. This will include several examples from the life sciences and healthcare\, but the information will be relevant to all early-stage companies. Following the initial presentation\, there will be breakout sessions to cover specific topics in more detail. These will be led by an ICAP Mentor and USPTO expert. \n\nThe link below can be used for anyone who woud like to attend this session\, in person or virtually. This survey will allow ICAP and the USPTO to tailor the presentation to who will attend. \n\n\nhttps://www.surveymonkey.com/r/C67C7FY
URL:https://www.innovate757.org/event/understanding-intellectual-property-a-deep-dive-into-pathways-for-your-ip/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2023/01/ICAP-USPTO-Event-2.22.23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230221T130000
DTEND;TZID=America/New_York:20230221T143000
DTSTAMP:20230109T164900Z
CREATED:20230109T164900Z
LAST-MODIFIED:20230109T164900Z
UID:10000921-1676984400-1676989800@www.innovate757.org
SUMMARY:Grow Your Business with Digital Marketing
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth.\nLearn about the basics of digital marketing\, including:\n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://www.innovate757.org/event/grow-your-business-with-digital-marketing-3/
LOCATION:Virtual – Zoom
CATEGORIES:SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230221T103000
DTEND;TZID=America/New_York:20230221T120000
DTSTAMP:20230213T183834Z
CREATED:20230213T183834Z
LAST-MODIFIED:20230213T183834Z
UID:10000983-1676975400-1676980800@www.innovate757.org
SUMMARY:CANVA 101: A Primer for Small Business Owners
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business?? Join us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch!\n\nYou will need to register for a FREE Canva account to join us!\n\nRegistration is limited. Register today!
URL:https://www.innovate757.org/event/canva-101-a-primer-for-small-business-owners-3/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230216T100000
DTEND;TZID=America/New_York:20230216T110000
DTSTAMP:20230213T183653Z
CREATED:20230213T183652Z
LAST-MODIFIED:20230213T183653Z
UID:10000981-1676541600-1676545200@www.innovate757.org
SUMMARY:Financing Your Small Business
DESCRIPTION:Attendees will learn:\n\n\nFinancing Basics – Types of Financing\nFunding Sources & Financing Programs\nCommon Misconceptions of Small Business Financing\nBank Financing Basics\nPreparing for Financing\nStrategies for your Bank Presentation\nAnd Much More!
URL:https://www.innovate757.org/event/financing-your-small-business-4/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230215T120000
DTEND;TZID=America/New_York:20230215T130000
DTSTAMP:20230213T183537Z
CREATED:20230213T183537Z
LAST-MODIFIED:20230213T183537Z
UID:10000982-1676462400-1676466000@www.innovate757.org
SUMMARY:GovCon 101: HubZone
DESCRIPTION:The Federal Government has contracting goals for Women\, Minorities\, Service Disabled Veterans and HUBZone located small businesses. These set asides are a great way to gain entry into the complex world of Federal contracting. This class will introduce you to these certifications and help you determine if you qualify.\n  \nWe will cover these key areas:\n\n\nWhat socio economic certifications are available for small businesses\nWhat does it take to qualify for small business set-aside certifications\nHow do I apply for socio-economic certifications\n\n  \nDon’t miss out on this informative presentation on how you can take advantage of the SBA’s socio-economic small business set-asides.
URL:https://www.innovate757.org/event/govcon-101-hubzone/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230208T180000
DTEND;TZID=America/New_York:20230208T193000
DTSTAMP:20230109T164734Z
CREATED:20230109T164734Z
LAST-MODIFIED:20230109T164734Z
UID:10000920-1675879200-1675884600@www.innovate757.org
SUMMARY:Legal Basics
DESCRIPTION:The Law and Legal structures are a vital part of effectively forming and maintaining your small business at all phases of the entrepreneurial life cycle. When understood\, the law can be a weapon used to help you navigate any business interaction. However\, running a business without at least a basic understanding is akin to awaiting the impending doom of a guillotine. \nIn this workshop we will discuss: \n\nThe Rule of Law and Why it Matters\nHow the law directly impacts small businesses\nHow to build a strong legal foundation\nThe specific legal structures and laws that small businesses often encounter
URL:https://www.innovate757.org/event/legal-basics-2/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230124T130000
DTEND;TZID=America/New_York:20230124T143000
DTSTAMP:20230109T164559Z
CREATED:20230109T164558Z
LAST-MODIFIED:20230109T164559Z
UID:10000919-1674565200-1674570600@www.innovate757.org
SUMMARY:Success through e-Commerce
DESCRIPTION:Join us if you’re interested in pivoting more of your efforts to ONLINE SALES\nThis session will cover:\n\nThe variety of websites available\, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!\nThe various e-commerce platforms available and how to select the best based on your specific business needs.\nHow to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
URL:https://www.innovate757.org/event/success-through-e-commerce/
LOCATION:Virtual – Zoom
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230123T113000
DTEND;TZID=America/New_York:20230123T130000
DTSTAMP:20230103T153205Z
CREATED:20230103T153205Z
LAST-MODIFIED:20230103T153205Z
UID:10000897-1674473400-1674478800@www.innovate757.org
SUMMARY:QuickBooks 101
DESCRIPTION:Subscribed to QuickBooks Online but not sure where to start? Or better yet\, unsure if you’re ready to make the leap to using a paid accounting software? If so\, join us for a highly interactive and hands-on program where we’ll go through all of the basics of QuickBooks Online. \nBy the end of our time together\, you will be able to: \n\nCustomize your chart of accounts\nLink bank feeds\,\nCategorize transactions\,\nCreate automatic categorization rules\,\nReconcile accounts\, and\nCustomize reports!\n\nFor an action-oriented experience\, we’ll be using QuickBooks Online Test Drive. Please be ready with website loaded at the start of class:https://qbo.intuit.com/redir/testdrive. \nCapacity will be limited for this webinar as it is an interactive course. Please be mindful and register only if you will be able to attend this session
URL:https://www.innovate757.org/event/quickbooks-101-3/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Home Based Business,SBDC,Virtual
END:VEVENT
END:VCALENDAR