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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221101T110000
DTEND;TZID=America/New_York:20221101T120000
DTSTAMP:20220919T172540Z
CREATED:20220919T172540Z
LAST-MODIFIED:20220919T172540Z
UID:10000502-1667300400-1667304000@www.innovate757.org
SUMMARY:Sell Online with E-Commerce Tools
DESCRIPTION:Learn how to sell your products online. We’ll walk through listing your products for free with Google Business Profile and Merchant Center.\n \nIn this workshop\, we will:\n·  Discuss the Products tab in Google Business Profile \n·  Introduce Google Merchant Center and the basics of creating a free account and a product feed \n·  Show how to connect your E-Commerce website (using Shopify as an example) to Merchant Center \n 
URL:https://www.innovate757.org/event/sell-online-with-e-commerce-tools/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221027T150000
DTEND;TZID=America/New_York:20221027T160000
DTSTAMP:20221024T141048Z
CREATED:20221024T141048Z
LAST-MODIFIED:20221024T141048Z
UID:10000804-1666882800-1666886400@www.innovate757.org
SUMMARY:Red Alert: Disaster Preparedness for Small Businesses
DESCRIPTION:October is National Cyber Security Awareness Month! \nDisasters can happen at any time and any place\, and not preparing for them can have dire consequences. It’s not a question of if\, but when the next disaster will strike. Is your business prepared for the next major disaster event? Join us for Red Alert: Disaster Preparedness for Small Businesses on Thursday\, October 27th at 3:00 PM as we hear from Quiana Gainey\, Virginia SBDC Cyber Industry Advisor\, who will provide the key steps to prepare and recover from disasters so that your business is resilient. \nAttendees will learn about: \n\nDisaster preparedness\nDisaster planning\nDisaster mitigation\nDisaster recovery\n\nWho Should Attend: Small Business Owners in All Industries
URL:https://www.innovate757.org/event/red-alert-disaster-preparedness-for-small-businesses/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221027T120000
DTEND;TZID=America/New_York:20221027T130000
DTSTAMP:20221003T174659Z
CREATED:20221003T174659Z
LAST-MODIFIED:20221003T174659Z
UID:10000778-1666872000-1666875600@www.innovate757.org
SUMMARY:IRS Guide to Withholding and Estimated Taxes
DESCRIPTION:Pay As You Go so You Don’t Owe- \nTaxes should be paid throughout the year\, as income is received\, to avoid large tax bills and penalty. Even with our pay-as-you-go system\,  the number of taxpayers with tax underpayments increases year to year. Join the Virginia SBDC and Internal Revenue Service (IRS) for this workshop to learn how you can avoid tax underpayments. During this workshop we will discuss: \n\nAdjustments to Tax Withholding\nEstimated Tax Payments\nThe Tax Withholding Estimator Tool\, and\nVarious Payment Options\n\n  \nPresenter: Anika Pompey\, Senior Stakeholder Liaison with the Internal Revenue Service (IRS) \n 
URL:https://www.innovate757.org/event/irs-guide-to-withholding-and-estimated-taxes/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221027T100000
DTEND;TZID=America/New_York:20221027T110000
DTSTAMP:20221017T174632Z
CREATED:20221017T174632Z
LAST-MODIFIED:20221017T174632Z
UID:10000539-1666864800-1666868400@www.innovate757.org
SUMMARY:Marrying Form and Function: Designing a Useful\, Compelling Space for Your Craft Beverage Business
DESCRIPTION:There are many technical demands to be met when building out a craft beverage production facility: water\, drainage\, electrical\, even ceiling heights. But with the growing importance of in-house sales\, producers need to think about the aesthetic experience of public-facing spaces\, as well.  In this webinar\, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Christopher Peli of CORE architecture + design how breweries\, wineries\, cideries\, and distilleries can design their facilities to balance form and function. \nSpeaker: Christopher Peli\, CORE architecture + design \nAs a senior job captain at CORE with more than 15 years of experience\, Christopher is involved in many diverse project types from hospitality to urban design\, renovation and new construction. Christopher has extensive construction administration experience on complex building renovation and restaurant projects. He pushes the envelope of the hospitality design industry by looking at obstacles of budget\, tight timeframes\, and site conditions as tools for decision-making rather than restrictions \n 
URL:https://www.innovate757.org/event/marrying-form-and-function-designing-a-useful-compelling-space-for-your-craft-beverage-business/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221026T120000
DTEND;TZID=America/New_York:20221026T170000
DTSTAMP:20221003T174508Z
CREATED:20221003T174508Z
LAST-MODIFIED:20221003T174508Z
UID:10000776-1666785600-1666803600@www.innovate757.org
SUMMARY:SBA Cyber Summit
DESCRIPTION:Looking for resources and tips to protect your small business against cyber threats? Join SBA for its first-ever National Cyber Summit. SBA will convene experts from the Cybersecurity and Business Worlds to share best practices and practical tools to help small businesses.\n \nThe free event will highlight tools\, tips\, and resources to help strengthen small business cybersecurity.
URL:https://www.innovate757.org/event/sba-cyber-summit/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221026T100000
DTEND;TZID=America/New_York:20221026T110000
DTSTAMP:20221017T174516Z
CREATED:20221017T174516Z
LAST-MODIFIED:20221017T174516Z
UID:10000537-1666778400-1666782000@www.innovate757.org
SUMMARY:Building Your Value Proposition Design (VPD)
DESCRIPTION:How do you communicate the value of your product or service in a way that results in engagement? \nLearn how to build a framework of your Value Proposition Design (VPD) with George Siragusa in this upcoming webinar. The VPD will: \n\nhelp clients understand how they can create enduring personal value with your products\nlower your cost of customer acquisition and retention\navoid wasting your scarce resources of time and money\n\n 
URL:https://www.innovate757.org/event/building-your-value-proposition-design-vpd-2/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T120000
DTEND;TZID=America/New_York:20221020T130000
DTSTAMP:20220919T172359Z
CREATED:20220919T172359Z
LAST-MODIFIED:20220919T172359Z
UID:10000500-1666267200-1666270800@www.innovate757.org
SUMMARY:Grow Your Business with Digital Marketing - Updated 2022
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth. \nLearn about the basics of digital marketing\, including: \n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://www.innovate757.org/event/grow-your-business-with-digital-marketing-updated-2022/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T110000
DTEND;TZID=America/New_York:20221020T120000
DTSTAMP:20221003T042448Z
CREATED:20221003T042448Z
LAST-MODIFIED:20221003T042448Z
UID:10000757-1666263600-1666267200@www.innovate757.org
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways: \n\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools\n\n  \nThis workshop will have time for Q + A. \nRegistration is limited. Register today!
URL:https://www.innovate757.org/event/social-media-marketing-101-4/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T100000
DTEND;TZID=America/New_York:20221020T110000
DTSTAMP:20221017T174349Z
CREATED:20221017T174348Z
LAST-MODIFIED:20221017T174349Z
UID:10000541-1666260000-1666263600@www.innovate757.org
SUMMARY:Start a Business (Legal and Administrative Steps)
DESCRIPTION:Get ready for opening day! Join Mason SBDC Counselor to get a better understanding about: \n\nLegal forms\nTax registration and filing\nNaming your company\nFinance and Accounting\nEmployees vs Contractors\nFoundations for your business plan
URL:https://www.innovate757.org/event/start-a-business-legal-and-administrative-steps/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T130000
DTEND;TZID=America/New_York:20221019T140000
DTSTAMP:20221003T042233Z
CREATED:20221003T042233Z
LAST-MODIFIED:20221003T042233Z
UID:10000775-1666184400-1666188000@www.innovate757.org
SUMMARY:Building Websites 101
DESCRIPTION:Worried about how to grow your business through a better online presence? Websites can be hard\, but in 2022 elegant websites are just a few clicks away. \nThis seminar will provide you with a simple framework on where to start and how to improve your site over time. \nAt the end of this session\, you will know: \n\nHow to properly plan your website project\nHow to get started designing an elegant website that matches up with your business\nHow to iterate your website to an increasingly important part of your business\n\n  \nSpeaker(s): Brian Bassett of Simple Thread \n 
URL:https://www.innovate757.org/event/building-websites-101-2/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T120000
DTEND;TZID=America/New_York:20221019T130000
DTSTAMP:20221017T175224Z
CREATED:20221017T175224Z
LAST-MODIFIED:20221017T175224Z
UID:10000548-1666180800-1666184400@www.innovate757.org
SUMMARY:Learn more about the Virginia Fresh Food Loan Fund!  Presented by Virginia Community Capital
DESCRIPTION:During this webinar\, you’ll hear more about VCC’s Virginia Fresh Food Loan Fund and other federal\, state\, and local funding resources for food-based businesses. Launched in 2013\, this program has a $10 million revolving loan fund to address food access issues in Virginia’s urban and rural communities. Learn how you can utilize this fund to support your community.
URL:https://www.innovate757.org/event/learn-more-about-the-virginia-fresh-food-loan-fund-presented-by-virginia-community-capital/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T100000
DTEND;TZID=America/New_York:20221019T110000
DTSTAMP:20221017T175109Z
CREATED:20221017T175109Z
LAST-MODIFIED:20221017T175109Z
UID:10000546-1666173600-1666177200@www.innovate757.org
SUMMARY:Government-Wide Category Management Fall 2022 Industry Day  Presented by GSA\, General Services Administration
DESCRIPTION:Some of the sessions will include: \n\nA Fireside Chat with The Office of Management and Budget (OMB) and Small Business Administration (SBA) on FY23 Small Business Initiatives.\nA breakdown of the SBA’s Surety Bond Guarantee Program\nA demo of FREE Market Research tools to help you understand Agency spend\, and where your business fits into the Federal marketplace\nSmall Business Success Stories utilizing Category Management at the Air Force\nLunch and Learn with Category Management\, and Market Research tips to navigate the Federal Marketplace\nLunch and Learn with the OASIS+ Program Manager- the draft RFP is coming soon- get your questions answered now\nAt this event\, you’ll COLLABORATE with Agencies\, LEARN about small business programs and initiatives\, and get the tools to GROW your presence in the Federal marketplace.\n\n 
URL:https://www.innovate757.org/event/government-wide-category-management-fall-2022-industry-day-presented-by-gsa-general-services-administration/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T150000
DTEND;TZID=America/New_York:20221018T170000
DTSTAMP:20221017T173933Z
CREATED:20221017T173849Z
LAST-MODIFIED:20221017T173933Z
UID:10000543-1666105200-1666112400@www.innovate757.org
SUMMARY:Center for Retail Transformation Virtual Panel on Global Supply Chains of the Future
DESCRIPTION:Not only has the pandemic spotlighted the importance of supply chains to firm growth and survival\,  but also the shortcomings of the current supply chains. \n \n\nWhat are the risks and shortcomings of current supply chains?  \n\n\nHow can data and analytics address these shortcomings?  \nHow can emerging technologies transform supply chains? \nHow are global consumer trends like the immediacy of delivery\, localization\, and sustainability reshaping supply chains?  \n\nGMU Center for Retail Transformation will host an expert panel of retailers and technology providers to answer these questions and more! \nThe session features: \nCarlton Dossman\, VP Enterprise Commercial Retail & Consumer US Division\, Microsoft\, \nJ. Matt Salmonson\, Head of Forecasting and Inventory Operations\, Quince\, a fast-growing series B startup that is fundamentally shifting the way products gets to customers \nSónia Peres\, Senior Director – Industry Strategies – Softlines\, Blue Yonder \nStephane Gagne\, VP of Products\, FarEye\, An intelligent delivery platform Series E startup that turns at-home deliveries into a competitive advantage.   
URL:https://www.innovate757.org/event/center-for-retail-transformation-virtual-panel-on-global-supply-chains-of-the-future/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T100000
DTEND;TZID=America/New_York:20221013T120000
DTSTAMP:20221010T134439Z
CREATED:20221010T134439Z
LAST-MODIFIED:20221010T134439Z
UID:10000797-1665655200-1665662400@www.innovate757.org
SUMMARY:Apathy to Empathy: Wake-up Call for Employers
DESCRIPTION:Topic: Managing a Business\n\nPlease join HRSBDC on October 13\, 2022 at 10:00 am\, Apathy to Empathy: Wake-up Call for Employers \nAfter you register you will will receive Zoom login information. Please save that information.
URL:https://www.innovate757.org/event/apathy-to-empathy-wake-up-call-for-employers/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T120000
DTEND;TZID=America/New_York:20221012T133000
DTSTAMP:20221003T042100Z
CREATED:20221003T042059Z
LAST-MODIFIED:20221003T042100Z
UID:10000773-1665576000-1665581400@www.innovate757.org
SUMMARY:QuickBooks 101
DESCRIPTION:Subscribed to QuickBooks Online but not sure where to start? Or better yet\, unsure if you’re ready to make the leap to using a paid accounting software? If so\, join us for a highly interactive and hands-on program where we’ll go through all of the basics of QuickBooks Online.\n \nIf attending\, make sure you have your QuickBooks account pulled up.\nIf you’re still on the fence with subscribing\, click into QuickBooks Online Test Drive: https://qbo.intuit.com/redir/testdrive.\n 
URL:https://www.innovate757.org/event/quickbooks-101/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T100000
DTEND;TZID=America/New_York:20221012T110000
DTSTAMP:20221010T134227Z
CREATED:20221010T134227Z
LAST-MODIFIED:20221010T134227Z
UID:10000796-1665568800-1665572400@www.innovate757.org
SUMMARY:Government Contracting 101
DESCRIPTION:Learn about the basics of government contracting: \n\nThe government customer\nReadiness to be a government contractor\nGovernment jargon\nSmall business set-asides\nWhat should go into a capability statement and much more!
URL:https://www.innovate757.org/event/government-contracting-101-3/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T123000
DTEND;TZID=America/New_York:20221011T130000
DTSTAMP:20220919T172156Z
CREATED:20220919T172156Z
LAST-MODIFIED:20220919T172156Z
UID:10000510-1665491400-1665493200@www.innovate757.org
SUMMARY:Cyber Risk Management & Cyber Insurance
DESCRIPTION:Is your business safe from a cyber-attack?\nIn this webinar\, we will cover common cyber risks and the benefits of cyber insurance.\n \nSpeaker: Venee Galloway\, VP of Commercial Sales for Brock-Norton
URL:https://www.innovate757.org/event/cyber-risk-management-cyber-insurance/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T120000
DTEND;TZID=America/New_York:20221011T130000
DTSTAMP:20220919T172019Z
CREATED:20220919T172019Z
LAST-MODIFIED:20220919T172019Z
UID:10000509-1665489600-1665493200@www.innovate757.org
SUMMARY:Get Your Local Business on Google Search and Maps
DESCRIPTION:Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? This is the workshop for you. \nJoin us to learn how to connect with customers on Google Search and Maps. In addition\, we will highlight the importance of verifying and how to use your Google Business Profile effectively.\n \nIn this session\, we’ll show you how to:\n·  Create or claim your Business Profile \n·  Manage your business info across Google Search and Maps \n·  Use your Business Profile to connect with potential customers \n·  Tips\, tricks\, and what’s new! \n·  Hands-on demo of the product in action \n 
URL:https://www.innovate757.org/event/get-your-local-business-on-google-search-and-maps/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T130000
DTEND;TZID=America/New_York:20221005T140000
DTSTAMP:20221003T174335Z
CREATED:20221003T174335Z
LAST-MODIFIED:20221003T174335Z
UID:10000759-1664974800-1664978400@www.innovate757.org
SUMMARY:Designing a Website to Grow Your Market Share
DESCRIPTION:Over 60% of businesses have websites\, but are they effective\, and do they reach the right people who can grow your market share? Checking a box and having a site with general information and images is one thing\, but having a high performance site that generates consistent viewership and engagement can help you beat your competition. Content is king and more so is the tailored selection and quality of your content for your website’s effectiveness. Learn the 5 steps you need to consider when developing a high performing website. Moreover\, this session will help you:\nKey Learning Points:\n(1) Create your list of services and a description paragraph to define each service using keyword research.\n(2) Conduct image research or photograph pictures that most closely convey the brand for your business.\n(3) Choose a hosting provider\, WordPress template and a design agency to create your website.
URL:https://www.innovate757.org/event/designing-a-website-to-grow-your-market-share/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T100000
DTEND;TZID=America/New_York:20221005T120000
DTSTAMP:20220912T161142Z
CREATED:20220912T161142Z
LAST-MODIFIED:20220912T161142Z
UID:10000512-1664964000-1664971200@www.innovate757.org
SUMMARY:Preparing your Pitch - Best Practices in Developing Your Business Briefing
DESCRIPTION:Get guidance through a step-by-step process of building a business briefing that is invaluable to startups\, early stage companies\, growth\, or even mature businesses. \nDuring this NO-COST webinar you will: \n\nbecome aware of at least 5 scenarios in the life of a business when your business briefing may be needed\nobtain a checklist containing 5 distinct “filters” or tests\nsee how an actionable framework\, containing 5 basic “themes”\, is used to test the critical business hypothesis in the marketplace needed  during the “Lean Discovery Phase” of your journey\nobtain an actionable\, easy to use\, step-by-step outline that forms the basis of a “StoryBoard”\, the precursor to the full briefing\, and the step that “jumpstarts” the process and much more!
URL:https://www.innovate757.org/event/preparing-your-pitch-best-practices-in-developing-your-business-briefing-5/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T183000
DTEND;TZID=America/New_York:20221004T193000
DTSTAMP:20221003T041901Z
CREATED:20221003T041901Z
LAST-MODIFIED:20221003T041901Z
UID:10000771-1664908200-1664911800@www.innovate757.org
SUMMARY:Legal Basics
DESCRIPTION:The Law and Legal structures are a vital part of effectively forming and maintaining your small business at all phases of the entrepreneurial life cycle. When understood\, the law can be a weapon used to help you navigate any business interaction. However\, running a business without at least a basic understanding is akin to awaiting the impending doom of a guillotine. \nIn this workshop we will discuss: \n\nThe Rule of Law and Why it Matters\nHow the law directly impacts small businesses\nHow to build a strong legal foundation\nThe specific legal structures and laws that small businesses often encounter\n\n 
URL:https://www.innovate757.org/event/legal-basics/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221002T100000
DTEND;TZID=America/New_York:20221002T110000
DTSTAMP:20221017T174807Z
CREATED:20221017T174806Z
LAST-MODIFIED:20221017T174807Z
UID:10000544-1664704800-1664708400@www.innovate757.org
SUMMARY:Financing Your Small Business
DESCRIPTION:During this live webinar (Zoom)\, attendees will learn: \n\nFinancing Basics – Types of Financing\nFunding Sources & Financing Programs\nCommon Misconceptions of Small Business Financing\nBank Financing Basics\nPreparing for Financing\nStrategies for your Bank Presentation
URL:https://www.innovate757.org/event/financing-your-small-business-3/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T120000
DTEND;TZID=America/New_York:20220928T130000
DTSTAMP:20220919T171828Z
CREATED:20220919T171828Z
LAST-MODIFIED:20220919T171828Z
UID:10000508-1664366400-1664370000@www.innovate757.org
SUMMARY:Reach Customers Online with Google
DESCRIPTION:Learn how Google works. Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.\n \nDuring this webinar\, we will discuss:\n·  Improving your website’s visibility in Google’s organic search result\, on all devices \n·  Introduction to free tools to help your business appear online \n·  Google Business Profile and being found on Google Search and Maps \n·  Advertising your business on Google
URL:https://www.innovate757.org/event/reach-customers-online-with-google/
LOCATION:Virtual
CATEGORIES:Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T100000
DTEND;TZID=America/New_York:20220928T110000
DTSTAMP:20220912T161039Z
CREATED:20220912T161039Z
LAST-MODIFIED:20220912T161039Z
UID:10000511-1664359200-1664362800@www.innovate757.org
SUMMARY:Surefire Ways to Spot the Con! (Cybersecurity)
DESCRIPTION:This session presents a crash course on how to sniff out bad actors and their bag of tricks. \n\nYou’ll test your knowledge about the latest scams hackers are using to compromise small businesses.\nYou’ll see numerous case studies and examples to heighten your awareness of the hackers’ favorite techniques.\nYou’ll learn how to spot the con before you fall for it\, and how to train your consciousness to be on guard for the unexpected.
URL:https://www.innovate757.org/event/surefire-ways-to-spot-the-con-cybersecurity/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T130000
DTEND;TZID=America/New_York:20220927T150000
DTSTAMP:20220906T150658Z
CREATED:20220906T150658Z
LAST-MODIFIED:20220906T150658Z
UID:10000744-1664283600-1664290800@www.innovate757.org
SUMMARY:Is Your Business Holiday Ready?
DESCRIPTION:Before we know it\, the holidays will be here! Have you already began your black Friday & Small Business Saturday prep work? If not\, join us as we discuss key topics related to holiday shopping. \nTopics: \n\nAdvertisement & Marketing\nHow to analyze your sales trends to prepare your inventory\nEmail & social media campaigns\nPlanning your holiday promotions\nWebsite traffic\n\n 
URL:https://www.innovate757.org/event/is-your-business-holiday-ready/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T100000
DTEND;TZID=America/New_York:20220927T110000
DTSTAMP:20220829T173328Z
CREATED:20220829T173327Z
LAST-MODIFIED:20220829T173328Z
UID:10000740-1664272800-1664276400@www.innovate757.org
SUMMARY:Government Contracting Series: WOSB/EDWOSB Federal Certification Process
DESCRIPTION:The Federal Government buys over $600 billion per year on goods and services\, 5% of that spend is allocated for Woman Owned and Economically Disadvantaged Woman Owned Businesses (WOSB/EDWOSB). This is a huge opportunity for small woman owned firms\, who qualify\, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: \n\nEligibility requirements for WOSB/EDWOSB\nUnderstanding the application process\nUnderstanding how to prepare for each certification before applying\nStaying Certified
URL:https://www.innovate757.org/event/government-contracting-series-wosb-edwosb-federal-certification-process/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220926T140000
DTEND;TZID=America/New_York:20220926T150000
DTSTAMP:20220829T173149Z
CREATED:20220829T173149Z
LAST-MODIFIED:20220829T173149Z
UID:10000739-1664200800-1664204400@www.innovate757.org
SUMMARY:Marketing Series: Short Form Video for Social Media - Trends\, Tips\, and Tricks
DESCRIPTION:Short-form videos are all the rage these days and the way that we think of them has changed. They aren’t just for businesses to share on their social media channels anymore\, but instead\, consumers are beginning to expect short-form videos in other forms of content too.\nYou’ve already seen this effect on your Facebook or Instagram feed. There are plenty of examples of brands using short-form videos to entice\, intrigue\, inform and educate their audiences. And consumers are responding in droves: according to a recent study\, more than 80% of people like video more than text-based content.\nSo if you’re not already using these in your content strategy\, it’s time to start. And we can help!
URL:https://www.innovate757.org/event/marketing-series-short-form-video-for-social-media-trends-tips-and-tricks/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220922T120000
DTEND;TZID=America/New_York:20220922T130000
DTSTAMP:20220816T155346Z
CREATED:20220816T155346Z
LAST-MODIFIED:20220816T155346Z
UID:10000726-1663848000-1663851600@www.innovate757.org
SUMMARY:Success thru E-commerce
DESCRIPTION:Join us if you’re interested in pivoting more of your efforts to ONLINE SALES\nThis session will cover:\n\nThe variety of websites available\, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!\nThe various e-commerce platforms available and how to select the best based on your specific business needs.\nHow to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
URL:https://www.innovate757.org/event/success-thru-e-commerce/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220921T103000
DTEND;TZID=America/New_York:20220921T120000
DTSTAMP:20220906T150530Z
CREATED:20220906T150529Z
LAST-MODIFIED:20220906T150530Z
UID:10000743-1663756200-1663761600@www.innovate757.org
SUMMARY:Canva 101: A Primer for Small Business Owners
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business??\nJoin us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch!\nYou will need to register for a FREE Canva account to join us!
URL:https://www.innovate757.org/event/canva-101-a-primer-for-small-business-owners/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220921T100000
DTEND;TZID=America/New_York:20220921T110000
DTSTAMP:20220912T154326Z
CREATED:20220912T154325Z
LAST-MODIFIED:20220912T154326Z
UID:10000751-1663754400-1663758000@www.innovate757.org
SUMMARY:SEO and Social Selling
DESCRIPTION:Learn about:\n\n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
URL:https://www.innovate757.org/event/seo-and-social-selling/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
END:VCALENDAR