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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T130000
DTEND;TZID=America/New_York:20220927T150000
DTSTAMP:20220906T150658Z
CREATED:20220906T150658Z
LAST-MODIFIED:20220906T150658Z
UID:10000744-1664283600-1664290800@www.innovate757.org
SUMMARY:Is Your Business Holiday Ready?
DESCRIPTION:Before we know it\, the holidays will be here! Have you already began your black Friday & Small Business Saturday prep work? If not\, join us as we discuss key topics related to holiday shopping. \nTopics: \n\nAdvertisement & Marketing\nHow to analyze your sales trends to prepare your inventory\nEmail & social media campaigns\nPlanning your holiday promotions\nWebsite traffic\n\n 
URL:https://www.innovate757.org/event/is-your-business-holiday-ready/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T100000
DTEND;TZID=America/New_York:20220927T110000
DTSTAMP:20220829T173328Z
CREATED:20220829T173327Z
LAST-MODIFIED:20220829T173328Z
UID:10000740-1664272800-1664276400@www.innovate757.org
SUMMARY:Government Contracting Series: WOSB/EDWOSB Federal Certification Process
DESCRIPTION:The Federal Government buys over $600 billion per year on goods and services\, 5% of that spend is allocated for Woman Owned and Economically Disadvantaged Woman Owned Businesses (WOSB/EDWOSB). This is a huge opportunity for small woman owned firms\, who qualify\, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: \n\nEligibility requirements for WOSB/EDWOSB\nUnderstanding the application process\nUnderstanding how to prepare for each certification before applying\nStaying Certified
URL:https://www.innovate757.org/event/government-contracting-series-wosb-edwosb-federal-certification-process/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220926T140000
DTEND;TZID=America/New_York:20220926T150000
DTSTAMP:20220829T173149Z
CREATED:20220829T173149Z
LAST-MODIFIED:20220829T173149Z
UID:10000739-1664200800-1664204400@www.innovate757.org
SUMMARY:Marketing Series: Short Form Video for Social Media - Trends\, Tips\, and Tricks
DESCRIPTION:Short-form videos are all the rage these days and the way that we think of them has changed. They aren’t just for businesses to share on their social media channels anymore\, but instead\, consumers are beginning to expect short-form videos in other forms of content too.\nYou’ve already seen this effect on your Facebook or Instagram feed. There are plenty of examples of brands using short-form videos to entice\, intrigue\, inform and educate their audiences. And consumers are responding in droves: according to a recent study\, more than 80% of people like video more than text-based content.\nSo if you’re not already using these in your content strategy\, it’s time to start. And we can help!
URL:https://www.innovate757.org/event/marketing-series-short-form-video-for-social-media-trends-tips-and-tricks/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220922T120000
DTEND;TZID=America/New_York:20220922T130000
DTSTAMP:20220816T155346Z
CREATED:20220816T155346Z
LAST-MODIFIED:20220816T155346Z
UID:10000726-1663848000-1663851600@www.innovate757.org
SUMMARY:Success thru E-commerce
DESCRIPTION:Join us if you’re interested in pivoting more of your efforts to ONLINE SALES\nThis session will cover:\n\nThe variety of websites available\, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!\nThe various e-commerce platforms available and how to select the best based on your specific business needs.\nHow to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
URL:https://www.innovate757.org/event/success-thru-e-commerce/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220921T103000
DTEND;TZID=America/New_York:20220921T120000
DTSTAMP:20220906T150530Z
CREATED:20220906T150529Z
LAST-MODIFIED:20220906T150530Z
UID:10000743-1663756200-1663761600@www.innovate757.org
SUMMARY:Canva 101: A Primer for Small Business Owners
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business??\nJoin us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch!\nYou will need to register for a FREE Canva account to join us!
URL:https://www.innovate757.org/event/canva-101-a-primer-for-small-business-owners/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220921T100000
DTEND;TZID=America/New_York:20220921T110000
DTSTAMP:20220912T154326Z
CREATED:20220912T154325Z
LAST-MODIFIED:20220912T154326Z
UID:10000751-1663754400-1663758000@www.innovate757.org
SUMMARY:SEO and Social Selling
DESCRIPTION:Learn about:\n\n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
URL:https://www.innovate757.org/event/seo-and-social-selling/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220915T140000
DTEND;TZID=America/New_York:20220915T150000
DTSTAMP:20220829T172958Z
CREATED:20220829T172958Z
LAST-MODIFIED:20220829T172958Z
UID:10000738-1663250400-1663254000@www.innovate757.org
SUMMARY:The Truth About Employee Retention Tax Credits
DESCRIPTION:There has been a lot of ads and articles recently\, including phone calls to small businesses\, about the Employee Retention credits and the ability to receive up to $26\,000 per employee. Is this for real? Is it a new credit for small businesses? Hear the facts before you sign up for one of these services that might charge you up to 30% of your credit. \nThis session is for: \n\nSmall businesses that were in business and had W2 wages prior to Feb 16\, 2020\nStarted a new business after Feb 15\, 2020 and had W2 Wages prior to December 2021.\n\nIn this session we will discuss what is the ERTC (Employee Retention Tax Credit) \n\nHow to determine eligibility for the ERTC\nHow to calculate the amount of ERTC\nHow to apply for the ERTC\nHow to utilize both the PPP and ERTC\nThe latest updates on this program and deadline.\n\nYou may be missing out on some big money so don’t miss this presentation. \nNote: This session is only for businesses that are located in Virginia.
URL:https://www.innovate757.org/event/the-truth-about-employee-retention-tax-credits/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220912T140000
DTEND;TZID=America/New_York:20220912T150000
DTSTAMP:20220906T150335Z
CREATED:20220906T150205Z
LAST-MODIFIED:20220906T150335Z
UID:10000742-1662991200-1662994800@www.innovate757.org
SUMMARY:Virginia is for Craft Beverage Lovers: How Producers Can Leverage VTC Resources
DESCRIPTION:In every corner of the Commonwealth\, there’s a great brewery\, winery\, cidery\, or distillery capable of attracting tourists\, but they don’t have to do it alone – the Virginia Tourism Corporation is here to help. Through grants\, research\, and other helpful resources\, the VTC can support small businesses looking to bring in visitors from Virginia and beyond.\nIn this webinar\, the Virginia Tourism Corporation’s Partnership Marketing Grants Manager Staci Martin will share details on the many VTC resources available to craft beverage companies\, including the Microbusiness Marketing Leverage Program\, closing on September 20th. Register today to learn how you can bring more visitors to your business.
URL:https://www.innovate757.org/event/virginia-is-for-craft-beverage-lovers-how-producers-can-leverage-vtc-resources/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220910T180000
DTEND;TZID=America/New_York:20220910T193000
DTSTAMP:20220822T172135Z
CREATED:20220822T172041Z
LAST-MODIFIED:20220822T172135Z
UID:10000734-1662832800-1662838200@www.innovate757.org
SUMMARY:Create Virginia: Music\, Web3\, and NFTs
DESCRIPTION:In recent years\, the music industry has undergone some massive changes. Streaming services like Spotify\, Bandcamp\, and Apple Music has allowed people to access unlimited music for little or no fees. Consequently\, this has changed the way musicians make money. Join Phinees Robert as he shares his first-hand knowledge of blockchain technology and how to monetize your digital assets.\nSpeaker(s): Phinees Robert
URL:https://www.innovate757.org/event/create-virginia-music-web3-and-nfts/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220907T180000
DTEND;TZID=America/New_York:20220907T193000
DTSTAMP:20220822T171933Z
CREATED:20220822T171933Z
LAST-MODIFIED:20220822T171933Z
UID:10000733-1662573600-1662579000@www.innovate757.org
SUMMARY:Create Virginia: Engaging Organizations as an Artist
DESCRIPTION:Day-to-day operations for performances\, connecting with touring talent\, negotiating  venues\, the list can go on. As an artist there are things you can do to make yourself much more appealing to community organizations. Which will get you much bigger gigs and opportunities! Join Tabitha as she brings plenty of insight into what local arts organizations look for when collaborating with artists\, presenters\, and performers.\nSpeaker(s): Tabitha Abbott
URL:https://www.innovate757.org/event/create-virginia-engaging-organizations-as-an-artist/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220831T180000
DTEND;TZID=America/New_York:20220831T193000
DTSTAMP:20220822T171221Z
CREATED:20220822T171220Z
LAST-MODIFIED:20220822T171221Z
UID:10000731-1661968800-1661974200@www.innovate757.org
SUMMARY:Create Virginia: Choosing Your Path with Skill
DESCRIPTION:Finding your path as a performer can be a massive challenge. Join us as we chat with award winning voice actor Eli Harris as he shares wisdom learned from over a decade of professional acting. This is a great conversation for any performer (musician\, actors\, dancers) or anyone struggling to find the right gig.\nSpeaker(s): Eli Harris & Mike McKendree
URL:https://www.innovate757.org/event/create-virginia-choosing-your-path-with-skill/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220830T120000
DTEND;TZID=America/New_York:20220830T130000
DTSTAMP:20220816T155055Z
CREATED:20220816T155055Z
LAST-MODIFIED:20220816T155055Z
UID:10000725-1661860800-1661864400@www.innovate757.org
SUMMARY:Mobile Apps: How to Plan\, Execute\, and Launch
DESCRIPTION:In this bootcamp you will learn if your small business will benefit from having a mobile app\, and the steps to successfully deploy and market your app on the app stores. Areas covered include: \n\nMarket Research\nApp Scoping\nFinding a Developer and Budget\nApp Business Planning\nMarketing Approach\nBuilding a Prototype\nLaunching an App\nPromoting App
URL:https://www.innovate757.org/event/mobile-apps-how-to-plan-execute-and-launch/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220826T180000
DTEND;TZID=America/New_York:20220826T193000
DTSTAMP:20220822T171020Z
CREATED:20220822T170958Z
LAST-MODIFIED:20220822T171020Z
UID:10000730-1661536800-1661542200@www.innovate757.org
SUMMARY:Create Virginia: How to Harness the Power of Tik Tok
DESCRIPTION:In just 15 seconds you can go from Zero to Hero with Tik Tok. But building an audience and perfecting your content can be a challenging task. We’re sitting down with two content creators that know how to move the needle on this platform to find out more.
URL:https://www.innovate757.org/event/create-virginia-how-to-harness-the-power-of-tik-tok/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220825T120000
DTEND;TZID=America/New_York:20220825T133000
DTSTAMP:20220811T143147Z
CREATED:20220811T143146Z
LAST-MODIFIED:20220811T143147Z
UID:10000716-1661428800-1661434200@www.innovate757.org
SUMMARY:Franchising 101
DESCRIPTION:The Virginia Department of Small Business and Supplier Diversity\, in\npartnership with Powhatan Chamber of Commerce\, invites you to attend\nFranchising 101. This workshop all about franchising features speaker\,\nHeather Rosen\, the president of FranNet of Virginia and D.C.\, a franchise\nadvisory and development services firm with 50+ offices in North America.\nStarting a business through a franchise is often the shortest path to\nprofitability\, and some require as little as $50K to start and simply operate\nout of a home office – with no food and no retail space to rent. But how do\nyou find the good ones and not pay too much (or too little) for your\nbusiness? Learn everything from how to find the right franchise for you\, to\nwhich state and local regulations you must be aware of before signing a\nfranchise agreement\, to which franchises do well (and don’t do well) in your\nregion. We will also discuss funding options.
URL:https://www.innovate757.org/event/franchising-101-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Information Session,SBDC,Virtual
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2022/08/image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220824T180000
DTEND;TZID=America/New_York:20220824T193000
DTSTAMP:20220822T170445Z
CREATED:20220822T170436Z
LAST-MODIFIED:20220822T170445Z
UID:10000729-1661364000-1661369400@www.innovate757.org
SUMMARY:Create Virginia:  Building Systems for The Creative
DESCRIPTION:Being a skilled artist is only half the battle. Great creatives should also be great problem solvers. They often  spend more time understanding the problem than they do brainstorming solutions. Join our Keynote Speaker Kishau Rogers as she explores patterns\, trends\, and systems that will help make you a stronger creative problem solver.\nSpeaker(s): Kishau Rogers
URL:https://www.innovate757.org/event/create-virginia-building-systems-for-the-creative/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220824T120000
DTEND;TZID=America/New_York:20220824T133000
DTSTAMP:20220822T170132Z
CREATED:20220822T170131Z
LAST-MODIFIED:20220822T170132Z
UID:10000728-1661342400-1661347800@www.innovate757.org
SUMMARY:Create Virginia: Podcasting in Deep Water
DESCRIPTION:Create Virginia – a multi-event conference for artists and creatives – kicks off with this session on podcasting. Ray-Sydney Smith will lead questions about podcasting and how it can benefit artists and creatives. If you have wondered how to start a podcast\, what the basics of getting going are – this is the event for you. As a Create Virginia event\, we will focus on how podcasting can benefit artists\, performers\, and other creatives.\nSpeaker(s): Ray-Sydney Smith and Lamont Wayne
URL:https://www.innovate757.org/event/create-virginia-podcasting-in-deep-water/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220824T100000
DTEND;TZID=America/New_York:20220824T113000
DTSTAMP:20220801T180825Z
CREATED:20220801T180825Z
LAST-MODIFIED:20220801T180825Z
UID:10000466-1661335200-1661340600@www.innovate757.org
SUMMARY:Building your Business Performance Dashboard Metrics - A Step by Step Guide
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\,  as he guides you through a step-by-step process of building a business performance dashboard\, complete with relevant metrics\, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies\, growth\, or even mature businesses! During this NO-COST webinar you should be able to: : \n\nSee what business dashboards look like\nUnderstand why a “scorecard” is important\nBecome familiar with the principles that guide your 1st dashboard draft\nKnow how to get started and begin building a dashboard for your business\nDecide on a group of simple but important key metrics\nSee what software is available\, making scorecard development easier\nLearn how and when to use these new business metrics with your business team\nSee how dashboard insights can make a positive impact on your business performance\nAND… hear answers to many of your business briefing questions in real time!
URL:https://www.innovate757.org/event/building-your-business-performance-dashboard-metrics-a-step-by-step-guide/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220818T100000
DTEND;TZID=America/New_York:20220818T110000
DTSTAMP:20220805T134510Z
CREATED:20220805T134509Z
LAST-MODIFIED:20220805T134510Z
UID:10000706-1660816800-1660820400@www.innovate757.org
SUMMARY:Marketing 101
DESCRIPTION:Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: \n\nHow to choose your target group(s)\nHow to communicate with your target(s)\nMarket Definition\nMarket Segmentation\nCompetitive Analysis\nCompany Branding\nOnline (SEO) and Offline Marketing
URL:https://www.innovate757.org/event/marketing-101-3/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220816T183000
DTEND;TZID=America/New_York:20220816T193000
DTSTAMP:20220801T180422Z
CREATED:20220801T180422Z
LAST-MODIFIED:20220801T180422Z
UID:10000465-1660674600-1660678200@www.innovate757.org
SUMMARY:Marketing with Marketing Starter Kit
DESCRIPTION:This course will provide business owners with the knowledge and tools they need to market like a pro. When adding a full-time marketing person to your team isn’t an option\, the job becomes yours. Our goal is to demystify marketing so that it becomes something that you are less stressed about and more excited about!
URL:https://www.innovate757.org/event/marketing-with-marketing-starter-kit-2/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220810T130000
DTEND;TZID=America/New_York:20220810T140000
DTSTAMP:20220801T180324Z
CREATED:20220801T180324Z
LAST-MODIFIED:20220801T180324Z
UID:10000463-1660136400-1660140000@www.innovate757.org
SUMMARY:Analysis: Beating Your Competition
DESCRIPTION:There are over 4.7 billion social media users in the world\, and with over 17 different platforms\, which one should you focus on? Most businesses already have a website\, Facebook\, and LinkedIn\, but how effective are they\, and most importantly\, how do they rank your competitors? To develop an effective digital marketing strategy\, you must examine your competitors\, and accordingly market your strengths. To better allocate your time\, energy\, and funding towards a successful campaign\, join our webinar on\, Competitive Analysis: Beating Your Competition. \nKey Learning Points: (1) Examine your website and social media efforts compared to your direct competitors. (2) Research what keywords your competitors are using and track them using Google Trends. (3) Develop your digital marketing plan.
URL:https://www.innovate757.org/event/analysis-beating-your-competition/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220810T120000
DTEND;TZID=America/New_York:20220810T170000
DTSTAMP:20220801T180151Z
CREATED:20220801T180151Z
LAST-MODIFIED:20220801T180151Z
UID:10000478-1660132800-1660150800@www.innovate757.org
SUMMARY:Small Business Lending 101
DESCRIPTION:Have questions on financing? Wondering on where to begin? Join us in conversation with Chandra Hurst\, Economic Equity Loan Office at Virginia Community Capital. \nIn this webinar\, we will discuss: \n\nHow to prepare for a small business loan\nOverview of financing – debt vs. equity\nAnalyzing credit requests\nApplication package & information required
URL:https://www.innovate757.org/event/small-business-lending-101-2/
LOCATION:Virtual – Zoom
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220809T130000
DTEND;TZID=America/New_York:20220809T140000
DTSTAMP:20220801T180038Z
CREATED:20220801T180037Z
LAST-MODIFIED:20220801T180038Z
UID:10000476-1660050000-1660053600@www.innovate757.org
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways: \n\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools\n\nThis workshop will have time for Q + A.
URL:https://www.innovate757.org/event/social-media-marketing-101-3/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220809T120000
DTEND;TZID=America/New_York:20220809T130000
DTSTAMP:20220705T180815Z
CREATED:20220705T180815Z
LAST-MODIFIED:20220705T180815Z
UID:10000672-1660046400-1660050000@www.innovate757.org
SUMMARY:Managing Your WordPress Website
DESCRIPTION:Join us and learn how to create and/or better manage your WordPress website! \nAre you looking for a simple\, yet effective website to use for your business? WordPress might be a good option! In this workshop\, we’ll cover “the basics” on creating and updating a WordPress site\, including: \n\nUser management\nPage creation and editing\nImage and video uploads\nPlugin management\nLinking to social media
URL:https://www.innovate757.org/event/managing-your-wordpress-website-5/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220803T100000
DTEND;TZID=America/New_York:20220803T130000
DTSTAMP:20220801T175903Z
CREATED:20220801T175903Z
LAST-MODIFIED:20220801T175903Z
UID:10000474-1659520800-1659531600@www.innovate757.org
SUMMARY:Financing Your Small Business
DESCRIPTION:During this live webinar (Zoom)\, attendees will learn: \n\nFinancing Basics – types of financing\nFunding sources & financing programs\nCommon misconceptions of small business financing\nBank financing basics\nPreparing for financing\nStrategies for a bank presentation\nand much more\n\n  \n 
URL:https://www.innovate757.org/event/financing-your-small-business-2/
LOCATION:Virtual – Zoom
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220728T120000
DTEND;TZID=America/New_York:20220728T130000
DTSTAMP:20220705T180705Z
CREATED:20220705T180704Z
LAST-MODIFIED:20220705T180705Z
UID:10000671-1659009600-1659013200@www.innovate757.org
SUMMARY:Putting Your Data to Work: How to Harness the Power of Sales Analytics
DESCRIPTION:Chances are you’ve heard of the phrase “data-based decision-making\,” but what does it mean for alcohol producers growing their distribution?  In this webinar\, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn\, Founder of craft beverage analytics firm Full Count\, how producers can make the most of their sales data\, from diagnosing issues and constructing sales incentives to charting growth opportunities and preparing for annual budget planning (ABP) meetings with distribution partners.\n Ben Lewellyn has worked in craft beverages for more than a decade\, focused primarily on building and improving wholesale sales operations (forecasting production\, managing salespeople & distributors\, selling to key accounts\, and developing strategy).  He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching.  Originally from Alabama\, Ben now lives with his wife and son in Charlottesville.
URL:https://www.innovate757.org/event/putting-your-data-to-work-how-to-harness-the-power-of-sales-analytics/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220727T120000
DTEND;TZID=America/New_York:20220727T133000
DTSTAMP:20220720T022250Z
CREATED:20220720T022250Z
LAST-MODIFIED:20220720T022250Z
UID:10000690-1658923200-1658928600@www.innovate757.org
SUMMARY:The Basics of Starting a Meat Processing Facility
DESCRIPTION:Virginia’s Southwest Region SBDCs are hosting three virtual classes to help you get started in the meat processing business. Each webinar begins at 12:00 PM and lasts about one hour. \nBrought to you in conjunction with Crossroads SBDC\, Mountain Empire Community College SBDC\, Southwest Virginia Community College
URL:https://www.innovate757.org/event/the-basics-of-starting-a-meat-processing-facility-2/
LOCATION:Virtual
CATEGORIES:Business,Entrepreneurship,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220727T100000
DTEND;TZID=America/New_York:20220727T110000
DTSTAMP:20220620T024608Z
CREATED:20220620T024607Z
LAST-MODIFIED:20220620T024608Z
UID:10000661-1658916000-1658919600@www.innovate757.org
SUMMARY:Building Your Value Proposition Design (VPD)
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework.
URL:https://www.innovate757.org/event/building-your-value-proposition-design-vpd/
LOCATION:Virtual
CATEGORIES:Business,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220726T103000
DTEND;TZID=America/New_York:20220727T163000
DTSTAMP:20220720T022544Z
CREATED:20220720T022543Z
LAST-MODIFIED:20220720T022544Z
UID:10000691-1658831400-1658939400@www.innovate757.org
SUMMARY:GSA OSDBU Small Business Works 2022: Navigating Equity in Procurement
DESCRIPTION:Join us to learn about upcoming federal contracting opportunities and doing business with the General Services Administration\, while expanding your network at the GSA’s Office of Small and Disadvantaged Business Utilization’s National Small Business Training and Matchmaking event.\n\nThe FREE two-day virtual event will provide training opportunities for the small business community and Federal acquisition workforce.\n\nOn Tuesday July 26th\, there will be several workshops that will offer valuable and vital information to help small busi­nesses navigate the federal government marketplace. Small businesses will also be able to expand their network during the afternoon matchmaking event.\n \nOn Wednesday\, July 27th\, the focus of the training will be for the Federal Acquisition Workforce Community. Federal acquisition staff will receive training on small business initia­tives that demonstrates how each member of the acquisi­tion workforce can promote equity in procurement within their relevant Federal agency.
URL:https://www.innovate757.org/event/gsa-osdbu-small-business-works-2022-navigating-equity-in-procurement/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220721T140000
DTEND;TZID=America/New_York:20220721T150000
DTSTAMP:20220705T180537Z
CREATED:20220705T180537Z
LAST-MODIFIED:20220705T180537Z
UID:10000670-1658412000-1658415600@www.innovate757.org
SUMMARY:Grow Your Business With Digital Marketing
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth. \nLearn about the basics of digital marketing\, including: \n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://www.innovate757.org/event/grow-your-business-with-digital-marketing-2/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220720T140000
DTEND;TZID=America/New_York:20220720T150000
DTSTAMP:20220705T180434Z
CREATED:20220705T180434Z
LAST-MODIFIED:20220705T180434Z
UID:10000669-1658325600-1658329200@www.innovate757.org
SUMMARY:Build Your Cybersecurity Policies with Posture
DESCRIPTION:In this webinar Virginia SBDC Cyber Industry Expert\, Quiana Gainey\, covers how to build a step-by-step program to help improve cyber resiliency. The webinar will help you build a strong cybersecurity program for your small business by creating effective security policies using Posture.  \nJoined by special guest speaker William McBorrough. William J McBorrough is co-Founder and Chief Security Officer at Posture\, Inc (https://www.postured.io) an innovative cybersecurity risk management company using artificial intelligence and cloud-based solutions to help small businesses simplify and manage cybersecurity programs.
URL:https://www.innovate757.org/event/build-your-cybersecurity-policies-with-posture/
LOCATION:Virtual
CATEGORIES:Business,Information Session,SBDC,Virtual
END:VEVENT
END:VCALENDAR