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UID:10004868-1780056000-1780059600@www.innovate757.org
SUMMARY:Storytelling That Sells
DESCRIPTION:Learn how to translate your brand and founder story into a powerful sales tool and real revenue. \nMany small businesses and startups struggle to explain what they do in a way that actually connects—and converts. In this workshop\, we’ll cover the foundations of branding\, how to craft your founder story\, and how to turn that story into a powerful sales tool. You’ll learn how to communicate your mission clearly\, connect with the right audience\, and translate your brand into real revenue. We’ll also walk through the sales process\, building a simple funnel\, where to find your customers\, and how to consistently make more sales. \n  \nWhat You’ll Learn \nPart 1: Branding & Founder Story (Led by Christina Kimbrough) \nChristina will guide you through the foundational elements of your brand\, starting with your mission and vision\, and moving into how to craft and clearly communicate your founder story. \nYou’ll learn: \n\nWhy your story is one of your most powerful business assets\nHow to articulate what you do in a way people actually understand\nHow to connect your lived experience to the problem you solve\nHow strong branding reduces friction in sales and builds trust before you ever pitch\n\nThis section sets the foundation for everything that follows. Because if people don’t understand you\, they don’t buy from you. \nPart 2: Storytelling That Sells (Led by Amber Hamilton) \n\nOnce your foundation is clear\, Amber will take you into the mechanics of using storytelling as a strategic sales tool\, not just a nice-to-have.\nYou’ll learn how to:\nUse storytelling to reduce perceived risk and drive decisions\nAdapt your message for investors\, buyers\, and marketing channels\nBuild clarity around your value using six powerful frameworks\nPitch transformation instead of just listing features\n\nThis is where your story becomes a system you can use across sales calls\, pitch decks\, emails\, and marketing content. \n  \nWho This Is For \nThis workshop is designed for founders and small business owners who need to sharpen how they show up in: \n\nSales conversations\nMarketing and messaging\nInvestor or partnership pitches\n\nIf you’ve ever felt like you “know what you do” but struggle to explain it in a way that connects and converts\, this is for you. \n  \nWhat You’ll Walk Away With \nYou’ll leave with a clear\, refined brand story and a practical storytelling toolkit you can immediately apply to your next: \n\nSales call\nPitch deck\nEmail or marketing campaign\n\n  \nSecure your spot! Seating is limited and lunch is included.
URL:https://www.innovate757.org/event/storytelling-that-sells/
LOCATION:REaKTOR\, 1100 Exploration Way Room 315\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
CATEGORIES:Business,Entrepreneurship
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2026/04/Storytelling-That-Sells.png
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DTSTART;TZID=Africa/Abidjan:20260227T120000
DTEND;TZID=Africa/Abidjan:20260227T130000
DTSTAMP:20260211T001825Z
CREATED:20260211T001403Z
LAST-MODIFIED:20260211T001825Z
UID:10004540-1772193600-1772197200@www.innovate757.org
SUMMARY:Investor Updates: The Key to Building Trust and Securing Future Funds
DESCRIPTION:Practical strategies to craft updates\, strengthen relationships\, and boost your odds of future funding with investors.\n\n\nJoin us for a focused 1-hour workshop on “Mastering Monthly Investor Updates: The Key to Building Trust and Securing Future Funding” with entrepreneurial ecosytem champion and angel investor\, Tim Ryan\, and founder of Where2Wheel\, Brittany Peregoff. \nWhether you’re a startup currently raising capital\, preparing for your very first round\, bootstrapped with no prior funding\, or still at pre-seed stage\, consistent monthly updates are one of the highest-leverage activities founders can do—even (and especially) before you have any investors on board. Regular communication helps you stay top-of-mind with potential backers\, demonstrate execution and momentum over time (investors fund “lines\, not dots”)\, build credibility through transparency\, and dramatically increase your odds of closing funding—studies show companies that send regular updates are up to 3x more likely to secure follow-on or initial capital. \n  \nWhat You’ll Learn \nIn this practical session\, you’ll learn why a monthly cadence matters at every stage\, the essential elements of an effective update (highlights\, key metrics\, honest challenges\, next steps\, and clear asks)\, and proven templates and best practices used by top founders to engage current investors while warming up prospects for your next raise. Walk away with the tools to create the perfect investor update that strengthens relationships\, attracts help and intros\, and positions your startup for long-term fundraising success—no matter where you are on the journey. Perfect for founders who want to turn routine communication into a powerful advantage in raising capital! \n  \nSecure your spot! Seating is limited and lunch is included.
URL:https://www.innovate757.org/event/investor-updates-the-key-to-building-trust-and-securing-future-funds/
LOCATION:REaKTOR\, 1100 Exploration Way Room 315\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
CATEGORIES:Business,Entrepreneurship,Home Based Business,Information Session,Tech
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DTSTART;TZID=America/New_York:20250929T110000
DTEND;TZID=America/New_York:20250929T120000
DTSTAMP:20250920T215634Z
CREATED:20250915T194058Z
LAST-MODIFIED:20250920T215634Z
UID:10003934-1759143600-1759147200@www.innovate757.org
SUMMARY:Turbocharging Your Business Operations with AI Employees
DESCRIPTION:Hosted at REaKTOR Technology Innovation Center – Hampton\, Virginia \nArtificial Intelligence is moving from theory to practice\, and businesses of every size are starting to see the impact. From streamlining daily operations to keeping teams aligned and exploring new tools\, AI is emerging as the teammate every organization needs. \nRunning a business is often a balancing act: keeping teams aligned\, documentation updated\, and operations moving smoothly without drowning in meetings or repetitive tasks. \nArtificial Intelligence can help. This event will explore: \n\nIntroducing new AI tools and integration strategies that can elevate your business operations.\nHow companies are already using AI to scale faster and reduce costs.\nHow small businesses and startups can adopt AI without large budgets.\nThe ethical and strategic considerations of augmenting your workforce with AI.\n\nSpeaker Highlight: Charlie O’Brien\, Logentiq™ Solutions\nWe’re thrilled to welcome Charlie O’Brien\, Senior Product and Operations Manager of 757 Collab\, and co-founder of Logentiq™ Solutions\, as the workshop host for Turbocharging Your Business Operations with AI Employees. \nCharlie is a serial entrepreneur and self-proclaimed “AI nerd” who believes innovation should be practical\, people-focused\, and accessible to everyone; not just billion-dollar enterprises. With experience founding multiple companies\, learning from the inevitable stumbles\, and helping countless founders in Hampton Roads\, Charlie brings a refreshingly honest approach to technology and entrepreneurship. \nAt Logentiq\, Charlie and his co-founders are building AI systems designed for the “underdog”; the solo-founder\, the small business\, the scrappy dreamer. Their mission: to give entrepreneurs unfair advantages through practical AI tools\, actionable workflows\, and hands-on guidance. \nCharlie’s style is simple: no hype\, no jargon\, no sales pitch. Just clear insights on how AI can cut through chaos and help teams work smarter. \nWhether you’re new to AI or already experimenting\, you’ll walk away with actionable insights to put AI to work for your business immediately. \nRegister here to attend: http://bit.ly/4pKKKr0
URL:https://www.innovate757.org/event/turbocharging-your-business-operations-with-ai-employees/
LOCATION:REaKTOR\, 1100 Exploration Way Room 315\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
CATEGORIES:Entrepreneurship,Information Session
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DTSTART;TZID=Africa/Abidjan:20250624T120000
DTEND;TZID=Africa/Abidjan:20250624T130000
DTSTAMP:20250604T003116Z
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UID:10003749-1750766400-1750770000@www.innovate757.org
SUMMARY:From Pitches to Profits: Building What Customers Actually Pay For
DESCRIPTION:Founders ready to get real traction—without waiting for a perfect product or a viral launch.\n\n\nAre you stuck pitching your startup while your customer list stays empty? \nIn this no-fluff\, action-first session\, you’ll learn how to stop chasing validation and start closing real customer conversations—even if your product isn’t fully built. We’ll show you how to build your first sales pipeline using nothing but your network\, your calendar\, and your curiosity. \nDesigned specifically for founders who need paying customers (not just claps at demo day)\, this workshop will guide you through: \n  \n\nHow to identify and reach your first (and next) ten customers—without spending a dollar on ads\nThe difference between “pitching” and positioning yourself to solve a real problem\nA simple outreach script to book your next 5 sales calls or demos\nHow to organize and track a lightweight sales pipeline you can manage in under 30 minutes a day\n\nYou’ll leave with a practical 30-day action plan—and maybe even ready to get your next sales call booked. \n 
URL:https://www.innovate757.org/event/from-pitches-to-profits-building-what-customers-actually-pay-for/
LOCATION:REaKTOR\, 1100 Exploration Way Room 315\, Hampton\, VA 23666\, Hampton\, VA\, 23666\, US
CATEGORIES:Entrepreneurship,Home Based Business
ATTACH;FMTTYPE=image/png:https://www.innovate757.org/wp-content/uploads/2025/06/178377_image.png
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