Rubin has gone international through the company’s latest partnership, this time with a top business school in Southeast Asia.

Starting in fall 2022, Rubin. a leader in online curriculum for business communication (ex: email etiquette), will provide its “Emerge” digital platform to VinUniversity, a private college in Hanoi, Vietnam.

The project is led by the dean of the business school, Dr. Sunmee Choi. VinUniversity will incorporate Rubin lessons on email writing, phone skills, networking and others into various business courses through the Canvas LMS.

The alliance marks the first time Rubin has worked with an educational institution outside of North America. Previously, all customers have operated in the United States and Canada.

Danny Rubin, founder of Rubin, met Dr. Choi at an international conference of business schools in April 2022 in New Orleans.

“VinUniversity is an English-speaking school that wants to give its students an advantage as they pursue opportunities abroad,” said Rubin. “We hope our curriculum tools are the perfect addition at Vin and also position our company as a resource for other international programs.”

Stateside, Rubin expects to start engagements this fall with new secondary school systems like Philadelphia, Buffalo and as far away as the Aleutian Islands of Alaska.

About Rubin

Rubin is a leader in online training for business communication skills. The company provides Emerge, a digital platform that teaches effective writing and speaking skills, to thousands of students in middle school, high school and higher education. Founded in 2017 by Danny Rubin, a former television news reporter and public relations professional, the company teaches students from Georgia to California (and beyond) critical skills like email etiquette, networking and interpersonal skills. Our motto: “Write well, open doors!”