By Tim Ryan
Hey, Innovate Hampton Roads! If you’re an entrepreneur, maker, or just someone passionate about the buzzing startup scene in our region, buckle up. Downtown Norfolk‘s Selden Market is about to drop its final renovation bombshell this fall, and it’s bringing two game-changing businesses into the mix: Model Citizen Cocktail Supply and Juniper & Jam. As your go-to source for all things innovative in Hampton Roads, we’re stoked to break down how this move isn’t just about new shops—it’s a turbo-boost for local entrepreneurship, community vibes, and that creative energy that’s putting Norfolk on the map.
Selden’s is wrapping up its highly anticipated renovations—just in time for the holiday hustle. This relaunch isn’t just a facelift; it’s a fresh chapter in supporting bold, community-driven entrepreneurs. Enter Model Citizen Cocktail Supply, brainchild of mixology maestro Josh Seaburg. This spot’s all about democratizing pro-level cocktails at home (minus the alcohol—BYOB vibes). Stock up on premium mixers, custom glassware, bar tools, and even their flagship Fast Fashion Old Fashioned base. But it’s more than a store: expect tasting events, classes, low-ABV spritzes, non-alcoholic options, and gourmet hot dogs (veggie-friendly, of course). Josh nails it: “Selden Market presents an exciting opportunity to open a space that people feel comfortable ‘just stopping by.’ I grew up in record stores and bookstores that encouraged community and conversation. That’s the feeling we want here—part store, part experience.”
Then there’s Juniper & Jam, led by Sarah Wingate, a former educator turned baking wizard (you might know her from her Sarahndipitous farmers market days). This gem’s dishing out small-batch jams, flaky pastries, seasonal lunches, and goodies made with local ingredients and heaps of heart. Sarah’s vision? Food that feels like a “warm hug”—comforting, nourishing, and inclusive. Drawing from her special education background, she’s planning training and jobs for folks with disabilities, blending purpose with deliciousness. As she puts it, “What began as a farmer’s market table has grown into a dream come true. Norfolk has a welcoming, creative energy that feels like home.”
For us in Hampton Roads, this is huge. These additions embody the innovation we’re all about: turning passions into scalable businesses, leveraging local resources, and building inclusive opportunities. Selden’s model—low barriers, high support—means more entrepreneurs like you can prototype ideas, connect with customers, and thrive. Plus, with DNC’s Careyann Weinberg hyping it up: “We’re welcoming two incredibly thoughtful, talented, and mission-driven entrepreneurs… ready to reintroduce Selden Market as a vibrant hub for culture, connection, and commerce.” It’s a win for networking, events, and that entrepreneurial spark that drives economic vitality here.
And this is just the start—more businesses are on the horizon. If you’re dreaming of launching your own venture, Selden’s success stories prove Hampton Roads is fertile ground. Swing by this fall (open Mon, Wed, Thurs, Sun 11am-5pm; Fri-Sat till 8pm), join the events, and let’s keep pushing the innovation envelope. Who’s ready to innovate with a cocktail in hand and a pastry on the side? Drop your thoughts below—we’re all in this together!
Download the press release here.
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