FINDING AND KEEPING THE TALENT YOU NEED TO SUCCEED
‘Attract, Develop, and Retain Quality Employees’ is the mantra of successful CEOs and HR people across the US. Small business often has difficulty in each step of this process. This webinar will help you design an effective hiring process that is easy to use and results in better applicants and smarter selection tactics. Whether your area is dealing with low unemployment or you have not been able to find the right skills, it offers tips and tactics to succeed.
We will cover ways to enhance your current employees’ knowledge and skills as well as to offer re-skilling to address new needs. Retention is a product of hiring the right people up front, then providing them with the coaching and development to succeed and grow. We will cover all of this plus some basic information for those considering allowing remote or hybrid work options. Along with other resources, a link to free “The Small Employers Guide to Effective Hiring” will be included.

Let's talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business?
Not sure how to get started or how to build your channel? This is the webinar for you. Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop we’ll discuss best practices for:
Why you should have a YouTube channel
How to set up a YouTube channel
What's important to fill out when uploading a video
Making good creative, and how to target and measure the results

It takes significant financial wherewithal to enter and succeed in the competitive craft beverage industry, but it's not always clear what it takes to raise capital. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Jason Sleeman, VP of Craft Beverage Lending at United Community Bank, what he looks for when working with craft beverage clients. The free-flowing conversation will touch on key ratios, benchmarking, revenue projections, and other important information that you'll want to have prepared before approaching a lender. New and existing breweries, wineries, cideries, and distilleries all stand to benefit from this informational webinar. Register today!

Webinar presented by The Virginia SBDC Craft Beverage Assistance (CBA) program. Visit the CBA program page for more information.

https://clients.virginiasbdc.org/workshop.aspx?ekey=900410084

Let's talk about Google Ads and how to get started!
In this workshop you will learn how to reach more customers and grow your business with Google Ads.
In this session we’ll talk about:
How to create an account and set up an ad campaign
How to write great ads, refine keywords, and include ad extensions
How to measure success